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ICYMI: Crocs Continues Resurgence With Emphasis On Individuality, Celebrity Influencers
Originally published on AList. Crocs launched the third installment, in as many years, of its influencer-driven “Come As You Are” campaign that stars Zooey Deschanel and a line-up of celebrity brand ambassadors. The campaign states that “being yourself, being comfortable and looking stylish are not mutually exclusive.” Playing on the phrase, “being comfortable in your… Read more »
Hot Pockets Steps Up Its Game With Influencer Partnerships
Popular online gamers like Matt “Nadeshot” Haag, StoneMountain64 and AntoDaBoss are putting down the controller to snack on Hot Pockets. The Nestlé sandwich brand has partnered with these gamers and over 20 others to promote a sweepstakes going on through the end of the year. The prize packs up for grabs include a $250 Visa… Read more »
New Facebook Tools Could Make Influencer Marketing More Expensive
Facebook’s new tools allow brands to easily boost influencer marketing campaigns on the platform. Boosted posts can be an effective way to reach new audiences, but the new features have some worried. Marketers wonder if these Facebook tools will suppress organic reach—a key part of the value of influencer marketing in the first place. If these… Read more »
Snapchat Is Finally Offering Perks To Its Influencers
As early as March, Snapchat began inviting select creators to private meetings at its headquarters in Venice Beach to discuss partnership opportunities. Sources close to the situation confirm that multiple influencers have been contacted, leaving some excited and others unimpressed. After years of being dismissed with “Snapchat is for friends, not creators,” it’s no surprise… Read more »
Gen Z Prefers Peers Over Celebrities, Quality Over Brand Names
Gen Z may be young, but they know what they want. As the largest single audience segment whose older members are entering the workforce, marketers are paying extra attention to this post-millennial demographic. When it comes to spending their hard-earned cash, however, the same tactics used to target millennials may not be as effective. Studies… Read more »
Facebook Encourages Influencer Marketing With New Tools
Facebook has introduced new tools to further encourage influencer marketing on the platform. These new features are designed with collaboration in mind, from post creation to amplification. Brands are now able to boost a sponsored post as soon as it appears on the creator’s page. In the past, the only way to do this was… Read more »
Instagram And Snapchat Battle It Out For Millennial Affection
The battle for millennial attention rages on between Snapchat and its biggest rival Instagram—and it appears Snapchat is on the ropes. In the US, 34 percent of consumers between the ages of 18-to-34 said they used Instagram daily, compared with 28 percent for Snapchat. The poll by CivicScience also found that 43 percent of respondents… Read more »
LaCroix Sparkles With Millennials Thanks To Influencer Marketing
It’s brightly colored, a star on social media and all the cool kids are buying it. We’re not talking about the latest fashion trend, although Edina Monsoon would proudly wear it. It’s the hippest sparkling water around, sweetie. It’s LaCroix. Once the go-to drink for Midwestern moms, LaCroix has been around for decades, but become… Read more »
Is Amazon Spark A Friend Or Foe To Brands?
Structured like a social network, Amazon Spark is designed for product discovery and recommendations, similar to Pinterest or Instagram. While still in its infancy, the app feature—by its very design—is catered to influencer marketing but it is designed to allow Amazon to hold all the cards. Amazon Spark is already in the Amazon iOS app,… Read more »