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15 New Influencer Marketing Stats For Summer 2017
The year may be half over, but it’s not too late to increase your commitment to the strategy of influencer marketing. The practice of partnering with social media creators is more than a marketing trend—it’s a proven method of speaking to audiences who are already interested in what you have to offer. Working with influencers—the right… Read more »
Snapchat Is Sending Mixed Messages To Creators
Snapchat reaches 41 percent of all 18-to-34-year-olds in the United States and has been called the most important social network for teens. So why are some of its most popular users leaving? Because Snap doesn’t care if they do—at least that’s what one popular creator on the platform is saying. Sarah Peretz’s Snapchat art has earned her… Read more »
How Twitch’s New Subscription Tier Benefits Brands And Streamers
Video streaming platform Twitch has become a community not only for gamers but for fans of art, music, film and television, too. The Amazon-acquired site hosts over two million unique streamers and offers dedicated content creators several ways to monetize their efforts. Twitch extended its subscription program to Affiliates—previously reserved only for Partners—last week to… Read more »
Snapchat Continues To Invest In Location-Based Marketing Tools
For young consumers, Snapchat is the place to be, and Snap wants to tap into that influence by telling them where to go next. Ever since the company introduced geofilters in 2014, Snap has been determined to create a symbiotic relationship between places, brands and people. Snap stole the show at Cannes Lions last week… Read more »
Do Microinfluencers Really Work? Brands (And Results) Say Yes
Microinfluencers are the epitome of “quality over quantity”—allowing brands to reach a very niche, but highly-engaged audience. It may seem counterproductive to aim for a smaller audience, but in many cases, brands have found strength in smaller, more effective numbers. Opinions vary across the marketing industry as to what constitutes a microinfluencer, but most can… Read more »
Finding The Perfect Influencer Goes Beyond Whitelisting
Marketers spent $570 million on influencer marketing on Instagram alone last year, according to eMarketer. While they say you have to spend money to make money, how do you find the perfect match for your brand’s image, campaign and future marketing needs? Whitelisting—the act of pre-screening and approving—is a practice some brands are considering as they… Read more »
What Google’s AI Offerings Mean For Influence Marketers
Google has adopted an “AI first” mission statement, according to the company’s I/O 2017 keynote. The tech giant introduced the second version of its Tensorflow Processing Unit (TPU) called the Cloud TPU. This upgrades the hardware it uses for Tensorflow, an open-source machine learning software for developing AI-powered tools and apps. So why should influence marketers care? Three… Read more »
Could ‘Choose Your Own Adventure’ TV Be The New Norm?
Twitch wants to combine two things it does best—influencers and audience participation. Twitch COO Kevin Lin said that the company is interested in streaming original, “Choose Your Own Adventure” content, as in a TV show viewers control. The idea is that audiences would directly impact a show’s writing and production along the way, although any other… Read more »
Fyre Festival: 3 Major Lessons For Influencers And Brands
So far 2017 has been the year of marketing train wrecks, but few have managed to horrify and entertain like the Fyre Festival. On April 28, after being lured to the Bahamas by modern-day sirens of Instagram, hundreds of festivalgoers were horrified to find squalor instead of the luxury they were promised. Let’s face it—things go wrong.… Read more »
F8: Potential For Influence Marketing With Facebook Camera Effects
During this year’s F8—Facebook’s annual developer’s conference—Mark Zuckerberg made an announcement about Facebook Camera Effects that could get the creative juices flowing for influence marketers everywhere. Facebook’s new Camera Effects Platform turns smartphone cameras into an open augmented reality (AR) platform, allowing artists and developers to create effects for the Facebook camera. Currently in beta, the platform allows anyone… Read more »