Influencer Orchestration Network

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Hot Pockets Steps Up Its Game With Influencer Partnerships

Hot Pockets Steps Up Its Game With Influencer Partnerships

The sandwich brand explains the importance of strategy and establishing meaningful relationships with its influencers.
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New Facebook Tools Could Make Influencer Marketing More Expensive

New Facebook Tools Could Make Influencer Marketing More Expensive

Marketers worry that Facebook's new boosted post tools signal the end of organic reach.
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Snapchat Is Finally Offering Perks To Its Influencers

Snapchat Is Finally Offering Perks To Its Influencers

After years of neglect, can a verified emoji save influencer relations?
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Gen Z Prefers Peers Over Celebrities, Quality Over Brand Names

Gen Z Prefers Peers Over Celebrities, Quality Over Brand Names

Today's young consumers aren't impressed with fancy gimmicks.
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Facebook Encourages Influencer Marketing With New Tools

Facebook Encourages Influencer Marketing With New Tools

Improved metrics, boosting posts and tag controls make collaboration with your brand soulmate even easier.
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Instagram And Snapchat Battle It Out For Millennial Affection

Instagram And Snapchat Battle It Out For Millennial Affection

Jabbing with imitation and more users, Instagram has Snapchat on the ropes but it's not tapping out yet.
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LaCroix Sparkles With Millennials Thanks To Influencer Marketing

LaCroix Sparkles With Millennials Thanks To Influencer Marketing

LaCroix partners with influencers of all sizes to associate the flavored sparkling water with healthy choices, relaxation and having fun.
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Is Amazon Spark A Friend Or Foe To Brands?

Is Amazon Spark A Friend Or Foe To Brands?

Product discovery is finally tied seamlessly with eCommerce, but Amazon doesn't share well with others.
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15 New Influencer Marketing Stats For Summer 2017

15 New Influencer Marketing Stats For Summer 2017

Beat the heat with a refreshing look at the current state of influencer marketing.
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Snapchat Is Sending Mixed Messages To Creators

Snapchat Is Sending Mixed Messages To Creators

"Snapchat is for friends, not creators," one executive said, just after the app introduced new features that say otherwise.
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