Influencer Orchestration Network

News

Listen In: ION’s Steven Lai
Social Commerce Update: November 2023

Social Commerce Update: November 2023

Harnessing the power of influencers and authentic content, with features like TikTok Live Shopping or Instagram Shops is an opportune way to drive direct and/or incremental sales all within a single platform. 
News
New Report: Influencers Continue To Drive Value for Brands

New Report: Influencers Continue To Drive Value for Brands

Captiv8 surveyed 1100 of senior- to mid-level marketers in SMBs and large companies and found that influencer-led campaigns are becoming important components of their brand’s revenue strategy.
News
Meta’s Influencer Bid: Could An Instagram NFT Marketplace Empower Influencers And Brands?

Meta’s Influencer Bid: Could An Instagram NFT Marketplace Empower Influencers And Brands?

Meta announced that it would allow influencers to sell NFTs directly on Instagram. After a year of influencer and social media platform controversies, NFTs may offer brands an alternative route for “brand-safe” collaborations.
News
Influencers Prove A Point: How The Top 10 Creator Brands Generate Billions in Revenue

Influencers Prove A Point: How The Top 10 Creator Brands Generate Billions in Revenue

Today’s influencers are not just racking up likes and clicks; they’re transforming entire industries by creating business models around their audiences’ aspirations and experiences.
News
Influencer Marketing’s Makeover: Back To Reality

Influencer Marketing’s Makeover: Back To Reality

According to a recent report, influencer marketing’s sway with consumers depends on its ability to connect with reality rather than fame.
News
Are Influencers Brands’ Recession-Proof Marketing Secret?

Are Influencers Brands’ Recession-Proof Marketing Secret?

People trust other people more than ads when it comes to making choices about buying products or services.
News
ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers.
News
Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams

Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams

The likes of Kevin Hart, JoJo Fletcher and Miranda Kerr hosted Amazon Live chats discussing their must-have Prime Day deals
News
Digital Creators Rethink Hollywood—News Roundup

Digital Creators Rethink Hollywood—News Roundup

This week in influencer updates, digital creators rethink Hollywood, House of Highlights’ creator-led content triples revenue and more.
News