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What Google’s AI Offerings Mean For Influence Marketers

What Google’s AI Offerings Mean For Influence Marketers

AI is letting marketers unlock the value in Big Data to gain insight, not just to market based on demographics.
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Could ‘Choose Your Own Adventure’ TV Be The New Norm?

Could ‘Choose Your Own Adventure’ TV Be The New Norm?

Twitch, Netflix and HBO are all exploring ways to let audiences control their entertainment from the inside out.
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Fyre Festival: 3 Major Lessons For Influencers And Brands

Fyre Festival: 3 Major Lessons For Influencers And Brands

Ja Rule's festival went up in flames, but there is much to learn that can strengthen influence marketing efforts going forward
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F8: Potential For Influence Marketing With Facebook Camera Effects

F8: Potential For Influence Marketing With Facebook Camera Effects

Facebook injects a bit of creativity into its new app camera, and influencers should fit in nicely.
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Oprah And The Future Of Influence Marketing On Amazon Echo

Oprah And The Future Of Influence Marketing On Amazon Echo

AI searches are paving the way for celebrity and expert replies as told in their own voice
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Haste Finds Big Success With Microinfluencers

Haste Finds Big Success With Microinfluencers

For such a niche service, Haste knew that the best way to reach audiences was through an equally niche influencer network.
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Gunnar Optiks President Takes Us Behind ‘The Movement’

Gunnar Optiks President Takes Us Behind ‘The Movement’

Popular with gamers, Gunnar has set its amber sites on other professionals with the help of top influencers.
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Instagram Influencer Marketing Could Reach $2 Billion By 2019

Instagram Influencer Marketing Could Reach $2 Billion By 2019

Facebook's photo-sharing site is preferred by creators and brands alike, and the trend won't be slowing down anytime soon.
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2017 Influencer Marketing Budgets Are On The Rise, New Study Shows

2017 Influencer Marketing Budgets Are On The Rise, New Study Shows

More than one third of marketers report more success from influencer campaigns than traditional ones.
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YouTube Stars Hit The ‘Fastlane’ In New Mobile Game

YouTube Stars Hit The ‘Fastlane’ In New Mobile Game

"Involving influencers during development gives us a better chance of understanding why they think the game would be interesting for their audience."
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