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Influencer, Branded Content Represent Largest Share Of Digital Ad Budgets

Influencer, Branded Content Represent Largest Share Of Digital Ad Budgets

Advertiser Perceptions’ study shows branded and influencer content account for a larger chunk of digital ad budgets than paid social and display.
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TikTok Is Now The Second Most Popular Platform For Influencer Marketing

TikTok Is Now The Second Most Popular Platform For Influencer Marketing

Linqia’s latest report shows marketers’ interst in using Instagram and Facebook for influencer marketing dips while plans to use TikTok surge 325 percent.
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Sponsored Travel And Tourism Content Sees 77 Percent Rebound Since April 2020

Sponsored Travel And Tourism Content Sees 77 Percent Rebound Since April 2020

As travel restrictions loosen, IZEA’s latest report suggests brands that aggressively invest in influencers in the near term can recoup lost earned media.
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3 Common Mistakes To Avoid When Working With Influencers

3 Common Mistakes To Avoid When Working With Influencers

Brittani Kagan, head of talent, associate partner at Portal A shares three things marketers should avoid if they want to maximize their influencer partnerships.
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How Creators Are Earning Money Through Clubhouse

How Creators Are Earning Money Through Clubhouse

Creators are beginning to monetize their Clubhouse following through sponsored rooms, round tables and tips from fans.
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How Micro-Influencers Are Boosting DTC Brands’ Awareness Strategies

How Micro-Influencers Are Boosting DTC Brands’ Awareness Strategies

Direct-to-consumer brands see micro-influencers, those with 100,000 followers or less, as a cost-effective way to boost their brand awareness strategies.
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Influencers Can Become Members Of SAG-AFTRA Under New Agreement

Influencers Can Become Members Of SAG-AFTRA Under New Agreement

SAG-AFTRA signs an influencer agreement expanding coverage and membership options to creators who brands pay to create video and audio content.
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Influencer Marketing Industry Expected To Be Worth $13.8 Billion This Year

Influencer Marketing Industry Expected To Be Worth $13.8 Billion This Year

Sixty-six percent of brands plan to dedicate a budget to influencer marketing in 2021, shows a new report from Influencer Marketing Hub.
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Diversity In Influencer Marketing Surges Over The Past Five Years

Diversity In Influencer Marketing Surges Over The Past Five Years

IZEA’s latest report found that the events of 2020 have dramatically impacted the way brands are embracing inclusion in influencer marketing.
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