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Are You Adequately Compensating Your Influencers?

Are You Adequately Compensating Your Influencers?

A new study shows 69.5 percent of influencers prefer a combination of free product and cash compensation
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New Research Illuminates Popularity Of The ‘Everyday Influencer’

New Research Illuminates Popularity Of The ‘Everyday Influencer’

Bazaarvoice, Inc. research assesses the role of influencers and the demands for authenticity and transparency that consumers have of them.
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White House Partners With Influencers To Encourage Vaccinations

White House Partners With Influencers To Encourage Vaccinations

The White House has partnered with a group of influencers to reach unvaccinated and misinformed citizens through YouTube, Instagram and TikTok.
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The Growing Power Of TikTok’s Micro-Communities

The Growing Power Of TikTok’s Micro-Communities

How micro-communities are evolving TikTok beyond a purely entertainment platform.
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Influencer Marketing Spending To Reach $3.69 Billion This Year

Influencer Marketing Spending To Reach $3.69 Billion This Year

Emarketer research shows influencer marketing spending will surpass $4 billion in 2022.
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Report: Measuring Influencer Return On Investment

Report: Measuring Influencer Return On Investment

A new report shows marketers are struggling to obtain campaign data from influencers directly despite that being their most-used method to track ROI.
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Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations

Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations

According to a new report from Kyra, Gen Z are looking to TikTok influencers for product recommendations and YouTube influencers for beauty content.
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82% Of Consumers Are More Inclined To Buy Products That Influencers Promote

82% Of Consumers Are More Inclined To Buy Products That Influencers Promote

According to GRIN’s latest report, consumer trust in influencers partially relies on transparency around sponsored posts.
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Influencers Are Craving A Deeper Connection With Brands

Influencers Are Craving A Deeper Connection With Brands

AspireIQ’s ‘State of Influencer Marketing 2021’ report sheds light on influencers’ expectations of brands around social causes and pay rates.
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