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Here’s Why Snapchat Is Worth The Investment

Here’s Why Snapchat Is Worth The Investment

The disappearing message app has huge reach and new advertising options, but does the earned media value of Snapchat stack up?
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10 Essential Stats For Influencer Marketing In 2017

10 Essential Stats For Influencer Marketing In 2017

As brands finalize marketing budgets for 2017, a quick look at some key statistics about social media and influencer marketing can help keep the focus on what's most important for campaigns in the new year.
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Here’s Why YouTube Is Worth The Investment

Here’s Why YouTube Is Worth The Investment

The original video-sharing site has huge reach and sophisticated advertising options, but does the earned media value of YouTube stack up?
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Facebook Creative Hub Is Great News For The Mobile Marketer

Facebook Creative Hub Is Great News For The Mobile Marketer

Influencers love Facebook and Instagram, and their marketing options just got more creative.
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Warner Bros and the FTC: An Influencer Marketing Cautionary Tale

Warner Bros and the FTC: An Influencer Marketing Cautionary Tale

What brands can learn from the ruling and why compliance is easier than you think.
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Here’s Why Instagram Is Worth The Investment

Here’s Why Instagram Is Worth The Investment

With high engagement and a growing user base, Instagram's earned media value is rising, especially when it comes to comments.
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Influencers May ‘See More’ Thanks To Instagram Stories

Influencers May ‘See More’ Thanks To Instagram Stories

Instagram's new features are useful for everyone but they also open particular new avenues for influencer marketing on the platform.
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Watch This: The Rise And Power Of Influencer Livestreaming

Watch This: The Rise And Power Of Influencer Livestreaming

The future of influencer marketing is literally "now."
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Chevy Uses Personality Insights To Connect With Customers

Chevy Uses Personality Insights To Connect With Customers

The campaign aims at driving awareness for Chevy across global markets under the tagline “Find New Roads.”
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Influencers Say Final Goodbye To Vine

Influencers Say Final Goodbye To Vine

Twitter announces plans to discontinue Vine and influencers mourn . . . for a minute
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