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Partnering With TikTok Creators Boosts Brand Recall, Video View Rates And Engagement

Partnering With TikTok Creators Boosts Brand Recall, Video View Rates And Engagement

TikTok-specific ads created in partnership with creators saw a 27 percent higher ad recall as well as longer view rates.
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5 Influencer Marketing Predictions For 2022

5 Influencer Marketing Predictions For 2022

HypeAuditor chief executive officer Alexander Frolov on his 2022 influencer marketing predictions
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MSL Study Finds Racial Pay Gap In Influencer Marketing

MSL Study Finds Racial Pay Gap In Influencer Marketing

The influencer marketing pay gap observed overshadows gaps in other industries such as education, business and media.
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Influencer Marketing Trends To Watch In 2022

Influencer Marketing Trends To Watch In 2022

Unisex marketing, ambassador programs, strategic partner selection and more 2022 influencer marketing trends brands should know.
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What Western Luxury Brands Risk When Partnering With Chinese Influencers

What Western Luxury Brands Risk When Partnering With Chinese Influencers

A dispute between L’Oreal and China’s top livestream shopping hosts reminds brands to make up for mistakes swiftly to maintain consumer loyalty.
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Why Toy Marketers Are Betting Big On Influencers For The Holidays

Why Toy Marketers Are Betting Big On Influencers For The Holidays

Some toy companies are shifting dollars AWAY from TV and big-box placement to social media to reach kids and tweens this 2021 holiday season.
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Why Influencers Need The Metaverse (ION Reading List)

Why Influencers Need The Metaverse (ION Reading List)

Capital One’s new influencer-backed travel rewards credit card, Made.com’s influencer fatigue strategy and more influencer news
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How Are Chinese Influencers Different From US Influencers? Highsnobiety White Paper Explains

How Are Chinese Influencers Different From US Influencers? Highsnobiety White Paper Explains

WWD China Markets editor Tianwei Zhang on key differences in pricing and expectations of key opinion leaders (KOLs) in China and creators in the US.
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Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly

Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly

A new UTA Marketing report shows half of US consumers are directly paying creators $25 a month for content, products and/or experiences.
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