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Why Toy Marketers Are Betting Big On Influencers For The Holidays

Why Toy Marketers Are Betting Big On Influencers For The Holidays

Some toy companies are shifting dollars AWAY from TV and big-box placement to social media to reach kids and tweens this 2021 holiday season.
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Why Influencers Need The Metaverse (ION Reading List)

Why Influencers Need The Metaverse (ION Reading List)

Capital One’s new influencer-backed travel rewards credit card, Made.com’s influencer fatigue strategy and more influencer news
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How Are Chinese Influencers Different From US Influencers? Highsnobiety White Paper Explains

How Are Chinese Influencers Different From US Influencers? Highsnobiety White Paper Explains

WWD China Markets editor Tianwei Zhang on key differences in pricing and expectations of key opinion leaders (KOLs) in China and creators in the US.
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Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly

Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly

A new UTA Marketing report shows half of US consumers are directly paying creators $25 a month for content, products and/or experiences.
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TikTok’s New “Discover List” Spotlights Top Creators

TikTok’s New “Discover List” Spotlights Top Creators

TikTok says it took a “community-driven” approach to select creators for its list, which includes the likes of Bella Poarch and Jalaiah Harmon
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Ensuring You Get What You Pay For With Beauty Influencers

Ensuring You Get What You Pay For With Beauty Influencers

Tubular research shows the vast majority of beauty content users watch and engage with are created by influencers rather than brands
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Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life

Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life

Traackr research shares how brands are expanding influencer collabs and strategy via data diversity, top to mid-funnel engagement and brand values.
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76% Of Instagram Influencers Are Burying #Ad Labels In Posts

76% Of Instagram Influencers Are Burying #Ad Labels In Posts

Only 5 percent of the posts Awin analyzed included the disclosure label at the beginning of a post.
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American Eagle Unveils Influencer Program For Student-Athletes (And More)

American Eagle Unveils Influencer Program For Student-Athletes (And More)

This week in influencer updates, Chipotle, American Eagle and Disney kick off new influencer initiatives.
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