Influencer Marketing

A new study shows 69.5 percent of influencers prefer a combination of free product and cash compensation

Bazaarvoice, Inc. research assesses the role of influencers and the demands for authenticity and transparency that consumers have of them.

The White House has partnered with a group of influencers to reach unvaccinated and misinformed citizens through YouTube, Instagram and TikTok.

How micro-communities are evolving TikTok beyond a purely entertainment platform.

Emarketer research shows influencer marketing spending will surpass $4 billion in 2022.

A new report shows marketers are struggling to obtain campaign data from influencers directly despite that being their most-used method to track ROI.

According to a new report from Kyra, Gen Z are looking to TikTok influencers for product recommendations and YouTube influencers for beauty content.

According to GRIN’s latest report, consumer trust in influencers partially relies on transparency around sponsored posts.

AspireIQ’s ‘State of Influencer Marketing 2021’ report sheds light on influencers’ expectations of brands around social causes and pay rates.