Influencer Orchestration Network

Influencer Marketing

Listen In: ION’s Steven Lai
Influencers Open Up About A Potential TikTok Ban And Instagram Reels Launch

Influencers Open Up About A Potential TikTok Ban And Instagram Reels Launch

TikTok stars worry that a potential ban in the US will strip them of money and creative expression.
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With Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer Marketing

With Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer Marketing

MediaRadar research shows the fashion industry’s Q2 ad spend is down 45 percent YoY, prompting fashion brands to focus on influencer marketing.
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TikTok Launches $200 Million Creator Fund Amid National Scrutiny

TikTok Launches $200 Million Creator Fund Amid National Scrutiny

Under fire from Washington, TikTok announced a $200 million creator fund to compensate professional TikTok influencers for their videos in 2021.
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Influencers Can Now Live Stream On Amazon

Influencers Can Now Live Stream On Amazon

Amazon added a live streaming option to its Influencer Program, enabling influencers to earn commissions on products they feature.
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Over Two-Thirds Of Consumers Have Purchased A Product Following An Influencer’s Endorsement

Over Two-Thirds Of Consumers Have Purchased A Product Following An Influencer’s Endorsement

A new report reinforces the power of influencer marketing as a tool for promoting products and reaching consumers in more meaningful ways.
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Influencers Launch Nonprofit, Invite-Only Trade Association

Influencers Launch Nonprofit, Invite-Only Trade Association

A group of influencers convened the American Influencer Council (AIC), a nonprofit, invite-only trade association to support professional influencers.
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YouTube Influencer Market Reaches $5.67 Billion In 2019

YouTube Influencer Market Reaches $5.67 Billion In 2019

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.
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Influencer Marketing Efficiency Decreases By 41 Percent Due To COVID-19

Influencer Marketing Efficiency Decreases By 41 Percent Due To COVID-19

According to a new Socialbakers report, influencer marketing efficiency decreased by 41 percent due to COVID-19 as the number of #ad posts also declined.
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This Instagram Account Set Out To Unveil The Pay Gap Between Black And Non-Black Influencers

This Instagram Account Set Out To Unveil The Pay Gap Between Black And Non-Black Influencers

An Instagram account inviting influencers to anonymously share their brand deals reveals pay disparities between black and non-black influencers.
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