Influencer Orchestration Network

Influencer Marketing

Listen In: ION’s Steven Lai
Sponsored Travel And Tourism Content Sees 77 Percent Rebound Since April 2020

Sponsored Travel And Tourism Content Sees 77 Percent Rebound Since April 2020

As travel restrictions loosen, IZEA’s latest report suggests brands that aggressively invest in influencers in the near term can recoup lost earned media.
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3 Common Mistakes To Avoid When Working With Influencers

3 Common Mistakes To Avoid When Working With Influencers

Brittani Kagan, head of talent, associate partner at Portal A shares three things marketers should avoid if they want to maximize their influencer partnerships.
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How Creators Are Earning Money Through Clubhouse

How Creators Are Earning Money Through Clubhouse

Creators are beginning to monetize their Clubhouse following through sponsored rooms, round tables and tips from fans.
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How Micro-Influencers Are Boosting DTC Brands’ Awareness Strategies

How Micro-Influencers Are Boosting DTC Brands’ Awareness Strategies

Direct-to-consumer brands see micro-influencers, those with 100,000 followers or less, as a cost-effective way to boost their brand awareness strategies.
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Influencers Can Become Members Of SAG-AFTRA Under New Agreement

Influencers Can Become Members Of SAG-AFTRA Under New Agreement

SAG-AFTRA signs an influencer agreement expanding coverage and membership options to creators who brands pay to create video and audio content.
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Influencer Marketing Industry Expected To Be Worth $13.8 Billion This Year

Influencer Marketing Industry Expected To Be Worth $13.8 Billion This Year

Sixty-six percent of brands plan to dedicate a budget to influencer marketing in 2021, shows a new report from Influencer Marketing Hub.
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Diversity In Influencer Marketing Surges Over The Past Five Years

Diversity In Influencer Marketing Surges Over The Past Five Years

IZEA’s latest report found that the events of 2020 have dramatically impacted the way brands are embracing inclusion in influencer marketing.
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Consumers Trust UGC More Than Content Created By Brands

Consumers Trust UGC More Than Content Created By Brands

A new TINT report found that marketers plan to leverage user-generated content and influencers with less than 1,000 followers this year.
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LG Taps Realistic Virtual Influencer To Introduce Its New Devices At CES

LG Taps Realistic Virtual Influencer To Introduce Its New Devices At CES

During its Consumer Electronics Show (CES) keynote, LG tapped a realistic virtual influencer named Reah Keem to introduce some of its new devices.
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