Influencer Orchestration Network

Influencer Marketing

Consumers Find Influencers More Trustworthy Than Brands Right Now

Consumers Find Influencers More Trustworthy Than Brands Right Now

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.
News
How Travel Influencers Are Meeting Consumers Where They Are

How Travel Influencers Are Meeting Consumers Where They Are

COVID-induced travel restrictions and public fear of flying have hurt travel influencers; here’s how they’re meeting consumers in the new normal.
News
How Influencers Are Diversifying Revenue Streams During COVID-19

How Influencers Are Diversifying Revenue Streams During COVID-19

Savvy influencers are finding ways to earn money beyond sponsored posts during the pandemic.
News
Branded Influencer Posts Decline During COVID-19

Branded Influencer Posts Decline During COVID-19

A new report shows sponsored content on Instagram has gone from representing 35 percent of all influencer posts pre-COVID to four percent after COVID.
News
How And Why Brands Are Outsourcing Creative During Coronavirus

How And Why Brands Are Outsourcing Creative During Coronavirus

Amid coronavirus, brands are leaning into influencers and user-generated content to fill the void left by the cancelation of in-person shoots.
News
Levi’s Doubles Its Product Views After TikTok Influencer Activation

Levi’s Doubles Its Product Views After TikTok Influencer Activation

Levi’s utilized TikTok’s “Shop Now” program and four mega-influencers from the platform to reach users amid coronavirus—and it paid off big time.
News
Why Now Is The Time To Leverage Influencer Partnerships

Why Now Is The Time To Leverage Influencer Partnerships

At a time when creative studios are closed, now is the time for marketers to leverage both pre-existing and new influencer partnerships
News
Report: 60 Percent Of Marketers Plan To Increase Influencer Marketing Budgets This Year

Report: 60 Percent Of Marketers Plan To Increase Influencer Marketing Budgets This Year

Over half of marketers plan to increase influencer marketing budgets in 2020, according to Linqia’s 2020 influencer report
News
Coronavirus Causes Brands To Pause Affiliate Programs

Coronavirus Causes Brands To Pause Affiliate Programs

How the coronavirus is affecting the multi-billion dollar ecosystem of affiliate link programs and influencers who rely on them.
News
Influencer Marketing During The Coronavirus Pandemic

Influencer Marketing During The Coronavirus Pandemic

News