Influencer Marketing

TikTok is inspiring influencers to create content that companies use to promote songs and apparel.

Twitter explored the behavior of its niche communities to help brands ensure they’re successful when working with micro-influencers on the platform.

If Blevins had focused all his energy on Twitch, he would be in an entirely different position today.

The campaign states that “being yourself, being comfortable and looking stylish are not mutually exclusive.”

The sandwich brand explains the importance of strategy and establishing meaningful relationships with its influencers.

Marketers worry that Facebook's new boosted post tools signal the end of organic reach.

Today's young consumers aren't impressed with fancy gimmicks.

Improved metrics, boosting posts and tag controls make collaboration with your brand soulmate even easier.