Influencer Marketing

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.

COVID-induced travel restrictions and public fear of flying have hurt travel influencers; here’s how they’re meeting consumers in the new normal.

Savvy influencers are finding ways to earn money beyond sponsored posts during the pandemic.

A new report shows sponsored content on Instagram has gone from representing 35 percent of all influencer posts pre-COVID to four percent after COVID.

Amid coronavirus, brands are leaning into influencers and user-generated content to fill the void left by the cancelation of in-person shoots.

Levi’s utilized TikTok’s “Shop Now” program and four mega-influencers from the platform to reach users amid coronavirus—and it paid off big time.

At a time when creative studios are closed, now is the time for marketers to leverage both pre-existing and new influencer partnerships

Over half of marketers plan to increase influencer marketing budgets in 2020, according to Linqia’s 2020 influencer report

How the coronavirus is affecting the multi-billion dollar ecosystem of affiliate link programs and influencers who rely on them.