Influencer Marketing

Some toy companies are shifting dollars AWAY from TV and big-box placement to social media to reach kids and tweens this 2021 holiday season.

Capital One’s new influencer-backed travel rewards credit card, Made.com’s influencer fatigue strategy and more influencer news

WWD China Markets editor Tianwei Zhang on key differences in pricing and expectations of key opinion leaders (KOLs) in China and creators in the US.

A new UTA Marketing report shows half of US consumers are directly paying creators $25 a month for content, products and/or experiences.

TikTok says it took a “community-driven” approach to select creators for its list, which includes the likes of Bella Poarch and Jalaiah Harmon

Tubular research shows the vast majority of beauty content users watch and engage with are created by influencers rather than brands

Traackr research shares how brands are expanding influencer collabs and strategy via data diversity, top to mid-funnel engagement and brand values.

Only 5 percent of the posts Awin analyzed included the disclosure label at the beginning of a post.

This week in influencer updates, Chipotle, American Eagle and Disney kick off new influencer initiatives.