Influencer Orchestration Network

Influencer Marketing

Listen In: ION’s Steven Lai
LG Taps Realistic Virtual Influencer To Introduce Its New Devices At CES

LG Taps Realistic Virtual Influencer To Introduce Its New Devices At CES

During its Consumer Electronics Show (CES) keynote, LG tapped a realistic virtual influencer named Reah Keem to introduce some of its new devices.
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Influencer Impact Increased By 57 Percent In 2020

Influencer Impact Increased By 57 Percent In 2020

In a survey of over 5,000 influencers, Klear found that the global reach of influencer marketing increased by 57 percent in 2020 compared to 2019.
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Small Brands Expect Their Influencer Marketing Budget To Grow 20 Percent Or More Next Year

Small Brands Expect Their Influencer Marketing Budget To Grow 20 Percent Or More Next Year

New research from Social Media Week shows that 15 percent of small brand marketers anticipate their influencer budgets increasing by 20 percent or more in 2021.
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The ANA Convenes Influencer Marketing Advisory Board To Improve Regulation And Measurement

The ANA Convenes Influencer Marketing Advisory Board To Improve Regulation And Measurement

The ANA’s new Influencer Marketing Advisory Board aims to clear up concerns around the industry’s lack of regulation, measurement and transparency.
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Sponsored Influencer Posts Mentioned These Video Game Brands The Most

Sponsored Influencer Posts Mentioned These Video Game Brands The Most

New research from CreatorIQ found 2,700 sponsored posts from 870 influencers on Instagram and YouTube that featured video game companies.
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59 Percent Of Influencers Report An Increase In Brand Interest During COVID-19

59 Percent Of Influencers Report An Increase In Brand Interest During COVID-19

HypeAuditor’s latest research shows that half of brands have spent more on influencer marketing during the pandemic.
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42 Percent Of Marketers Say Influencers Provide The Best ROI Compared To Paid Media Ads

42 Percent Of Marketers Say Influencers Provide The Best ROI Compared To Paid Media Ads

Social Publi’s latest report shows 90 percent of marketers believe influencer marketing is effective and 55 percent plan to increase their spend this year.
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Paid Active Influencers And Sponsored Content On TikTok Surge

Paid Active Influencers And Sponsored Content On TikTok Surge

Traackr’s latest research found a noticeable decline in the overall amount of sponsored content across all social media platforms—except TikTok.
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Two-Thirds of FMCG Brands Maintained Or Increased Their Influencer Spend During COVID-19

Two-Thirds of FMCG Brands Maintained Or Increased Their Influencer Spend During COVID-19

A new report shows that two-thirds of FMCG brands either maintained their influencer spend at pre-COVID levels or increased it slightly.
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