Influencer Marketing

During its Consumer Electronics Show (CES) keynote, LG tapped a realistic virtual influencer named Reah Keem to introduce some of its new devices.

In a survey of over 5,000 influencers, Klear found that the global reach of influencer marketing increased by 57 percent in 2020 compared to 2019.

New research from Social Media Week shows that 15 percent of small brand marketers anticipate their influencer budgets increasing by 20 percent or more in 2021.

The ANA’s new Influencer Marketing Advisory Board aims to clear up concerns around the industry’s lack of regulation, measurement and transparency.

New research from CreatorIQ found 2,700 sponsored posts from 870 influencers on Instagram and YouTube that featured video game companies.

HypeAuditor’s latest research shows that half of brands have spent more on influencer marketing during the pandemic.

Social Publi’s latest report shows 90 percent of marketers believe influencer marketing is effective and 55 percent plan to increase their spend this year.

Traackr’s latest research found a noticeable decline in the overall amount of sponsored content across all social media platforms—except TikTok.

A new report shows that two-thirds of FMCG brands either maintained their influencer spend at pre-COVID levels or increased it slightly.