Influencer Marketing

The sandwich brand explains the importance of strategy and establishing meaningful relationships with its influencers.

Marketers worry that Facebook's new boosted post tools signal the end of organic reach.

Today's young consumers aren't impressed with fancy gimmicks.

Improved metrics, boosting posts and tag controls make collaboration with your brand soulmate even easier.

LaCroix partners with influencers of all sizes to associate the flavored sparkling water with healthy choices, relaxation and having fun.

"Snapchat is for friends, not creators," one executive said, just after the app introduced new features that say otherwise.

Snap's latest marketing obsession is all about location, location, location.

The quest for a brand soulmate goes far beyond what they "don't" do