Influencer Marketing

As travel restrictions loosen, IZEA’s latest report suggests brands that aggressively invest in influencers in the near term can recoup lost earned media.

Brittani Kagan, head of talent, associate partner at Portal A shares three things marketers should avoid if they want to maximize their influencer partnerships.

Creators are beginning to monetize their Clubhouse following through sponsored rooms, round tables and tips from fans.

Direct-to-consumer brands see micro-influencers, those with 100,000 followers or less, as a cost-effective way to boost their brand awareness strategies.

SAG-AFTRA signs an influencer agreement expanding coverage and membership options to creators who brands pay to create video and audio content.

Sixty-six percent of brands plan to dedicate a budget to influencer marketing in 2021, shows a new report from Influencer Marketing Hub.

IZEA’s latest report found that the events of 2020 have dramatically impacted the way brands are embracing inclusion in influencer marketing.

A new TINT report found that marketers plan to leverage user-generated content and influencers with less than 1,000 followers this year.

During its Consumer Electronics Show (CES) keynote, LG tapped a realistic virtual influencer named Reah Keem to introduce some of its new devices.