Influencer Marketing

People trust other people more than ads when it comes to making choices about buying products or services.

The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers.

The likes of Kevin Hart, JoJo Fletcher and Miranda Kerr hosted Amazon Live chats discussing their must-have Prime Day deals

This week in influencer updates, digital creators rethink Hollywood, House of Highlights’ creator-led content triples revenue and more.

Snap will give 25 emerging black creators a $10,000 monthly stipend to help turn their social media endeavors into full-fledged careers.

New Whalar research shows creator-driven communities are fueling brand discovery, loyalty and a shared sense of belonging among young generations.

A new study shows 78 percent of influencers haven't yet been tapped to collaborate for branded live shopping opportunities.

The crossover of creators to boxing has been in the making for a few years. Now, gaming, tech and fashion brands are taking notice

This week in influencer updates, the first virtual influencer with Down syndrome is introduced and YouTube lets creators co-host shopping livestreams.