Influencer Marketing

"Snapchat is for friends, not creators," one executive said, just after the app introduced new features that say otherwise.

Snap's latest marketing obsession is all about location, location, location.

The quest for a brand soulmate goes far beyond what they "don't" do

AI searches are paving the way for celebrity and expert replies as told in their own voice

Popular with gamers, Gunnar has set its amber sites on other professionals with the help of top influencers.

Facebook's photo-sharing site is preferred by creators and brands alike, and the trend won't be slowing down anytime soon.

More than one third of marketers report more success from influencer campaigns than traditional ones.

"Involving influencers during development gives us a better chance of understanding why they think the game would be interesting for their audience."