Influencer Marketing

HypeAuditor’s first Fraud Report shows fake influencers and inauthentic engagement could be costing advertisers up to $800 million each year.

A roundup of the most noteworthy influencer marketing news of the week.

From direct-to-consumer product lines to virtual tips, these are the ways influencers are monetizing their content beyond brand sponsorships.

Advertiser Perceptions’ study shows branded and influencer content account for a larger chunk of digital ad budgets than paid social and display.

Linqia’s latest report shows marketers’ interst in using Instagram and Facebook for influencer marketing dips while plans to use TikTok surge 325 percent.

As travel restrictions loosen, IZEA’s latest report suggests brands that aggressively invest in influencers in the near term can recoup lost earned media.

Brittani Kagan, head of talent, associate partner at Portal A shares three things marketers should avoid if they want to maximize their influencer partnerships.

Creators are beginning to monetize their Clubhouse following through sponsored rooms, round tables and tips from fans.

Direct-to-consumer brands see micro-influencers, those with 100,000 followers or less, as a cost-effective way to boost their brand awareness strategies.