Influencer Marketing

Overcoming the challenge of measuring the results of your influencer marketing campaign starts with these key metrics.

A new report from HypeAuditor shows that nearly a quarter of Instagram influencer followers are suspicious accounts.

A new report from Takumi found that marketers are allocating a greater proportion of their resources to influencer marketing compared with a year ago.

A new report from Tribe Dynamics shows 65 percent of brands have compensated more influencers over the past year.

Two of the top five YouTube channels with the most subscribers worldwide are gaming-related, giving marketers a chance to reach a massive audience.

Among US makeup shoppers ages 18–34, 44 percent say influencers affect their purchase decisions.

A roundup of the most noteworthy influencer marketing news of the week.

A new report shows 60 percent of B2B marketers who implement ongoing influencer programs are very successful vs. just 5 percent who run periodic ones.

TikTok stars worry that a potential ban in the US will strip them of money and creative expression.