Influencer Marketing

Influencer Marketing Hub’s latest report reveals the top brands, industries and creators for TikTok influencer marketing in 2021.

Dr. Francesca Sabonde, a lecturer in digital media studies at Cardiff University, shares how 5G gives creators new ways to drive engagement.

This week in influencer updates, Ogilvy drops influencers who edit their sponsored content, Rolling Stone debuts its inaugural "Creators" issue and more.

New Open Influence research shows 71 percent of marketers expect their influencer marking budgets to increase in 2022.

Though an unexpected choice, Spotify is emerging as the latest platform brands are leveraging for influencer marketing.

A new survey from Influencer Marketing Factory reveals users’ experiences and opinions of virtual influencers.

For consumers ages 18-29 and 30-33, influencer posts outweigh TV ads, paid social ads, banner ads, magazine ads and radio ads.

2021 ended with TikTok reigning supreme once again as the most downloaded app across the globe for the second year in a row.

Key findings from Tribe Dynamics’ 2021 annual brand and influencer surveys and predictions for the creator economy in 2022.