Influencer Marketing

TikTok stars worry that a potential ban in the US will strip them of money and creative expression.

MediaRadar research shows the fashion industry’s Q2 ad spend is down 45 percent YoY, prompting fashion brands to focus on influencer marketing.

Under fire from Washington, TikTok announced a $200 million creator fund to compensate professional TikTok influencers for their videos in 2021.

Amazon added a live streaming option to its Influencer Program, enabling influencers to earn commissions on products they feature.

A new report reinforces the power of influencer marketing as a tool for promoting products and reaching consumers in more meaningful ways.

A group of influencers convened the American Influencer Council (AIC), a nonprofit, invite-only trade association to support professional influencers.

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.

According to a new Socialbakers report, influencer marketing efficiency decreased by 41 percent due to COVID-19 as the number of #ad posts also declined.

An Instagram account inviting influencers to anonymously share their brand deals reveals pay disparities between black and non-black influencers.