Influencer Orchestration Network

Influencer Marketing

Listen In: ION’s Steven Lai
The State Of TikTok Influencer Marketing 2022

The State Of TikTok Influencer Marketing 2022

Influencer Marketing Hub’s latest report reveals the top brands, industries and creators for TikTok influencer marketing in 2021.
News
How 5G Is Helping Next-Gen Creators Level Up

How 5G Is Helping Next-Gen Creators Level Up

Dr. Francesca Sabonde, a lecturer in digital media studies at Cardiff University, shares how 5G gives creators new ways to drive engagement.
News
Influencers Impact Consumer Buying Behavior More Than Celebs—News Roundup

Influencers Impact Consumer Buying Behavior More Than Celebs—News Roundup

This week in influencer updates, Ogilvy drops influencers who edit their sponsored content, Rolling Stone debuts its inaugural "Creators" issue and more.
News
The State Of Influencer Marketing 2022

The State Of Influencer Marketing 2022

New Open Influence research shows 71 percent of marketers expect their influencer marking budgets to increase in 2022.
News
Spotify Influencers Are On The Rise

Spotify Influencers Are On The Rise

Though an unexpected choice, Spotify is emerging as the latest platform brands are leveraging for influencer marketing.
News
35% Of People Have Bought A Product Or Service Promoted By A Virtual Influencer

35% Of People Have Bought A Product Or Service Promoted By A Virtual Influencer

A new survey from Influencer Marketing Factory reveals users’ experiences and opinions of virtual influencers.
News
56% Of People Have Purchased A Product After Seeing An Influencer Use It

56% Of People Have Purchased A Product After Seeing An Influencer Use It

For consumers ages 18-29 and 30-33, influencer posts outweigh TV ads, paid social ads, banner ads, magazine ads and radio ads.
News
TikTok Reigns Supreme

TikTok Reigns Supreme

2021 ended with TikTok reigning supreme once again as the most downloaded app across the globe for the second year in a row.
News
48% Of Brands Spent $100,000 Or More On Influencer Marketing Annually

48% Of Brands Spent $100,000 Or More On Influencer Marketing Annually

Key findings from Tribe Dynamics’ 2021 annual brand and influencer surveys and predictions for the creator economy in 2022.
News