Influencer Marketing

As influencers take over critical advertising technology functions such as audience engagement and conversion, a new wave of influencer brands are penetrating retail markets and delivering powerful results.

Captiv8 surveyed 1100 of senior- to mid-level marketers in SMBs and large companies and found that influencer-led campaigns are becoming important components of their brand’s revenue strategy.

Meta announced that it would allow influencers to sell NFTs directly on Instagram. After a year of influencer and social media platform controversies, NFTs may offer brands an alternative route for “brand-safe” collaborations.

Today’s influencers are not just racking up likes and clicks; they’re transforming entire industries by creating business models around their audiences’ aspirations and experiences.

According to a recent report, influencer marketing’s sway with consumers depends on its ability to connect with reality rather than fame.

People trust other people more than ads when it comes to making choices about buying products or services.

The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers.

The likes of Kevin Hart, JoJo Fletcher and Miranda Kerr hosted Amazon Live chats discussing their must-have Prime Day deals

This week in influencer updates, digital creators rethink Hollywood, House of Highlights’ creator-led content triples revenue and more.