Influencer Orchestration Network

Pokémon Case Study: Developing Family-Friendly Campaigns

Pokemon Go

How we're helping The Pokemon Company International reach budding new trainers with a kid-friendly approach.

Every Catch Has A Story. 

That’s the line that started our Pokémon journey years ago when we developed the latest brand campaign leveraging a dozen influencers across the globe to inspire the community to share their own Pokémon story.​

Since then, we’ve partnered with TPCi across their Nintendo and mobile portfolio to activate a diverse set of influencers.​

From kid creators to Marvel stars and everything in between – we’ve consistently created unique content opportunities to creatively connect the iconic brand with the influencer community.​

Pillars of Success

Innovative Content

From leveraging influencers to shoot our brand campaign anthems to custom TikTok filters, we always seek a surprise and delight element when creating TPCi content.

COPPA Compliance

As a KidAware Kids’ Digital Privacy & Safety Essentials certified organization, we are experts on the latest COPPA, GDPR, and data privacy regulations governing kids content. Our work adheres to all rules and best practices for all youth marketing campaigns across all platforms.

Diverse Creators

Across a variety of titles, our influencer archetypes vary to match our goals and objectives. From partnering with kid/family influencers, celebrities, core TPCi fans, or TPCi adjacent influencers – we focus on a white glove service and transparent partnership.

Brand Safety Vetting

In respect of TPCi’s family-friendly brand, a hyper-vigilant vetting process is in place to ensure all creators fit within the standards and code of conduct expected from any TPCi partner.


@_xochitl.gomez Guys check out this filter!!!!! And you get to see what ghost type Pokémon you are! #sponsored #pokemon #PokemonScarletViolet @Pokémon Company Int’l ♬ original sound – Xóchitl Gómez