Inserting Call of Duty into Culture
As we prepared for Call of Duty: Modern Warfare 2, we set out to expand our stake in broader culture and spotlight the COD community.
To do this, we partnered with a diverse mix of content creators and tastemakers across street art, style, and music culture. Each leveraged their unique lens to celebrate their fandom using iconic Modern Warfare iconography.
Thus far, we’ve driven over 95m views, 102m impressions, and 7.7m engagements.