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The Snapchat Exodus: Why The Platform’s Biggest Creators Are Leaving

The Snapchat Exodus: Why The Platform’s Biggest Creators Are Leaving

Authenticity intentions may be good, but Snapchat's lack of analytics and influencer tools have become a problem for creators
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Here’s Why Facebook Is Worth The Investment

Here’s Why Facebook Is Worth The Investment

Popular doesn't always mean the best; see how this social media giant's earned media value REALLY stacks up
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10 Essential Stats For Influencer Marketing In 2017

10 Essential Stats For Influencer Marketing In 2017

As brands finalize marketing budgets for 2017, a quick look at some key statistics about social media and influencer marketing can help keep the focus on what's most important for campaigns in the new year.
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Facebook Creative Hub Is Great News For The Mobile Marketer

Facebook Creative Hub Is Great News For The Mobile Marketer

Influencers love Facebook and Instagram, and their marketing options just got more creative.
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Chevy Uses Personality Insights To Connect With Customers

Chevy Uses Personality Insights To Connect With Customers

The campaign aims at driving awareness for Chevy across global markets under the tagline “Find New Roads.”
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Influencers Say Final Goodbye To Vine

Influencers Say Final Goodbye To Vine

Twitter announces plans to discontinue Vine and influencers mourn . . . for a minute
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Facebook Doubles Down On Value For Advertisers

Facebook Doubles Down On Value For Advertisers

New ways to watch video and choose ad placement offers freedom and confidence.
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Teens Use YouTube More Than Social Networks

Teens Use YouTube More Than Social Networks

Recent study demonstrates the power of YouTube personalities.
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5 Influencer Marketing Stories To Read This Weekend

5 Influencer Marketing Stories To Read This Weekend

ION's curated list of top influencer marketing stories for the week is back to keep you up on the latest creator news.
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Where Do Influencers Fit Into Your Social Media Budget?

Where Do Influencers Fit Into Your Social Media Budget?

With social media marketing on the rise, brands want influencers to "like" their products
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