
Gen Z Prefers Peers Over Celebrities, Quality Over Brand Names
Gen Z may be young, but they know what they want. As the largest single audience segment whose older members are entering the workforce, marketers are paying extra attention to this post-millennial demographic. When it comes to spending their hard-earned cash, however, the same tactics used to target millennials may not be as effective. Studies… Read more »

Snapchat Is Finally Offering Perks To Its Influencers
As early as March, Snapchat began inviting select creators to private meetings at its headquarters in Venice Beach to discuss partnership opportunities. Sources close to the situation confirm that multiple influencers have been contacted, leaving some excited and others unimpressed. After years of being dismissed with “Snapchat is for friends, not creators,” it’s no surprise… Read more »

New Facebook Tools Could Make Influencer Marketing More Expensive
Facebook’s new tools allow brands to easily boost influencer marketing campaigns on the platform. Boosted posts can be an effective way to reach new audiences, but the new features have some worried. Marketers wonder if these Facebook tools will suppress organic reach—a key part of the value of influencer marketing in the first place. If these… Read more »

Hot Pockets Steps Up Its Game With Influencer Partnerships
Popular online gamers like Matt “Nadeshot” Haag, StoneMountain64 and AntoDaBoss are putting down the controller to snack on Hot Pockets. The Nestlé sandwich brand has partnered with these gamers and over 20 others to promote a sweepstakes going on through the end of the year. The prize packs up for grabs include a $250 Visa… Read more »

ICYMI: Crocs Continues Resurgence With Emphasis On Individuality, Celebrity Influencers
Originally published on AList. Crocs launched the third installment, in as many years, of its influencer-driven “Come As You Are” campaign that stars Zooey Deschanel and a line-up of celebrity brand ambassadors. The campaign states that “being yourself, being comfortable and looking stylish are not mutually exclusive.” Playing on the phrase, “being comfortable in your… Read more »