
Facebook Doubles Down On Value For Advertisers
Facebook is doubling down on ensuring value for its publishers, advertisers and everyone in between. Despite recent metrics setbacks, the social media leader is poised to deliver content in as valuable a way as possible, which translates to good news for those who market on the platform. Last week, the company announced that users can stream Facebook… Read more »

Sharing Facebook News The Influencer Way
Ah, the Facebook News Feed. While it remains a lucrative platform for reaching an audience, it’s gone through more changes than an awkward teenager in recent years. In an attempt to make its News Feed more relevant to users, Facebook is not only cracking down on click-bait, but prioritizing personal posts over sponsored ones. This… Read more »

Influencers Say Final Goodbye To Vine
Imitation may be the sincerest form of flattery, but it can also overshadow and overtake the original. Such is the case with Vine, the six-second video platform that served as a launch pad for so many influencers. Twitter announced on Thursday that after its crazy, three-year ride, they will be discontinuing the mobile app sometime in the… Read more »

Watch This: The Rise And Power Of Influencer Livestreaming
Pew Research estimates that 72 percent of Americans own a smart phone. The rising popularity, sophistication and ease of use have granted social media influencers the opportunity to share updates from anywhere—leading to a major growth in the livestreaming phenomenon. Fans “stream” to live broadcasts for fear of missing out and the opportunity to interact in real-time with someone they… Read more »

Influencers May ‘See More’ Thanks To Instagram Stories
Instagram has unveiled some new Stories features that are designed to compete with Vine and Snapchat’s brief-but-entertaining video platforms. While Vine may have gone the way of the dodo, Snapchat has rebranded itself as a camera company and doesn’t plan on going anywhere but up. This puts the pressure on Instagram to attract more brands… Read more »

Here’s Why Instagram Is Worth The Investment
A picture is worth a thousand words, and 300 million Instagram users check out the photo-sharing platform every day. It’s been a busy year for the Facebook-owned social network, taking a page out of Snapchat’s playbook to introduce Instagram Stories. While these disappearing posts are still finding their groove, the platform has become a new home… Read more »

Warner Bros and the FTC: An Influencer Marketing Cautionary Tale
When it comes to influencer marketing, the FTC is keeping close tabs on disclosures, as evidenced by a recent string of settlements. Last week, for example, Warner Bros. finalized a settlement proposed in July alleging that it deceived consumers during a marketing campaign for the video game, Middle Earth: Shadow of Mordor. Specifically, influencers like PewDiePie were… Read more »

Facebook Creative Hub Is Great News For The Mobile Marketer
It’s a great day to advertise on Facebook. The social media giant has formally introduced its new Creative Hub—a mobile marketing tool that allows companies to create advertisements, preview them in a mobile environment and find inspiration from what other brands are doing. The idea was first unveiled at Cannes Lions International Festival of Creativity in June and since then,… Read more »

Here’s Why YouTube Is Worth The Investment
YouTube has over a billion users and its content receives over 200 million unique views per month. Every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. While these numbers are impressive, that means its even more important for a brand not to get lost in the crowd. As… Read more »

10 Essential Stats For Influencer Marketing In 2017
2016 has been a tough year for many people, but at least influencer marketing continues to deliver good news. New research says that 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. This is no surprise since audiences turn to social influencers… Read more »