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Recommendations From Influencers Rival That Of Friends
Social media influencers are becoming an even more effective way for brands to connect with their audiences, according to a new study. This research, which comes to us from analytics company Annalect and Twitter, shows that our trust in suggestions from the people on social media is similar whether they are friends or just personalities we decided… Read more »
Google Sets Advertising Standards To Help Combat Ad Blocking
Ad blocking software is on the rise worldwide and one of the key companies in the world of online advertising is getting into the conflict over it. Google is now trying to set standard to find a way for content creators, advertisers and audiences to get along. The economic impact of this technology is massive.… Read more »
Millennials and Gen Z: Stop Clogging Social With Ads
Millennials and Gen Z are rejecting traditional brand posts in social feeds but they trust endorsements from influencers and online communities, according to a new poll. In a study released by Harris Interactive, conducted in conjunction with Lithium Technologies, 74 percent of digital natives dislike being targeted by brands in their social feeds but they trust their networks, communities and influencers far more… Read more »
5 Key Influencer Marketing Stories This Week
With Q2 in full gear now, it’s high time to give your influencer marketing plans for 2016 another look. The advent of live-streaming, Facebook becoming relevant again in a big way and YouTube eyeing all that TV ad money are big stories this week that might cause you to rethink your strategy. Read on for the… Read more »
Pinterest Expands Globally With Help From Local Experts
Pinterest announced new features this week that help ensure local flavor for its growing international user base. While its users have been largely located in the US up until now, the six-year old social network has announced that as of April 2016, more than half of its 100 million monthly active users are international. To… Read more »
How Facebook Changes Will Encourage Influencer Marketing
Facebook has not been as popular a platform for influencer marketing as platforms like YouTube and Instagram. That could change with upcoming feature and algorithm upgrades planned by Mark Zuckerberg and team that will be good for creators and users alike. Despite having the largest social audience on the planet, Facebook has not seen a similar level… Read more »
Snapchat Called Most Important Social Network For Teens
The buzz on Facebook from the F8 event is still fresh but new Piper Jaffray research that teens view Snapchat as the ‘most important’ social network might explain some of the key features that were introduced. While the chat-social platform just barely edged our Facebook-owned Instagram, its rating in the research almost doubled and that has certainly… Read more »
How Predictive Analytics Can Help Find Your Brand Soulmates
The era of predictive analytics is here. Attendees at Ayzenberg Group’s [a]list summit can get an exclusive peek into the science behind it from the ION team. During the presentation How Predictive Analytics Can Help Find Your Brand Soulmates, ION’s CTO Kai Mildenberger and Dr. Galen Buckwalter, the data scientist behind eHarmony and Payoff.com and a scientific… Read more »
The Future of Mobile Advertising Is All About Native Ads
Mobile experiences are immediate and traditional ads can get in the way of that. So, it’s no surprise that native ads continue to grow on smartphones because of their effectiveness. According to a new report from IHS Technology and Facebook Audience Network, mobile native ads will expand to represent almost 2/3 of all smartphone ads… Read more »
Are Live Streaming Networks Right For Influencer Marketing?
While live-streaming has been around for almost a decade (via early players like recently-purchased Ustream and Justin.tv), Meerkat’s debut at SXSW 2015 launched the anyone-can-do-it rush that has been sustained into this year. Most digital platforms are adding live-streaming to their mix, including Twitter’s NFL deal and Facebook Live’s tools to let anyone stream on their platform.… Read more »