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ION’s Influencer Marketing Roundup for July 21
Summer is here, and influencer marketing is moving at incredible speed this year, with more companies realizing the value of having authentic advocates to help get the word out on their products. New platforms are launching at Amazon, more clarity on how to track ROI are becoming the norm and vertical players are finding the… Read more »
AI-driven matching technology for brands, influencers and audiences.
We use the soulmates.ai technology to discover the best influencers for your brand within all six audience tiers of content creators. We are currently activating over half a million influencers worldwide across every social media channel for Fortune 1000 companies looking to build a stronger brand. Drawing upon nearly a quarter century of brand management and decades of experience in… Read more »
5 Influencer Marketing Stories To Read This Weekend
Autumn is finally here and the year of Influencer Marketing has been one of massive industry growth and success. While the major social media networks continue to crowd into each others’ space, they are also finding new ways to build the base of influential creators on their platforms. Deeper understanding of the value of influencer… Read more »
YouTube Community Helps Creators Engage With Subscribers
YouTube Community is here and it builds out the video-sharing platform in the way Venture Beat reported last month. The new tab helps creators share non-video content with their subscribers right on their channel page. The new Community tab was developed in collaboration with and from feedback provided by many of YouTube’s top influencers. While technically in… Read more »
Content Marketing World 2016 Talks Influencers
Cleveland is alive with the biggest names in Content Marketing this week. The annual Content Marketing World show, hosted by the Content Marketing Institute, has drawn over 3,500 marketers to the Midwest to discuss best practices for marketing in a world of ad-blockers, fragmented audiences, and too much content in general. While these folks still produce a… Read more »
Twitter Now Supporting the Influencer Economy
Twitter wants to help social media celebrities make more money from content posted on the microblogging platform. On their blog, Twitter announced plans to join Facebook and YouTube by introducing easier monetization tools for influencers using their platform for video or even regular tweets. While Facebook opted to pay millions to top influencers to produce content… Read more »
YouTube May Finally Be A Full Social Network
YouTube is said to be defending its turf in the social media land grab that has dominated release announcements in 2016, according to a report from Venture Beat. It’s been a brutal year for the social platforms. Facebook’s double-down on live video took a bite out of Snapchat and Vine. Snapchat lost some of its soul to… Read more »
5 Influencer Marketing Stories For Your Reading List
As the summer heats up even more, so are the stories about influencer marketing. Whether it’s discussion of compelling results from campaigns that include social media creators or the FTC stepping up their enforcement of disclosure rules, the ION roundup of influencer marketing stories will keep you informed. Ensuring Your Influencer Marketing Plays By FTC… Read more »
Sonic Boom & Screen Team Influencer Video | SEGA
Sonic the Hedgehog isn’t just the hero of a classic video game; he’s a bright blue thread in the fabric of pop culture. So when Sega updated the franchise with Sonic Boom, we amped up awareness and excitement by partnering with Screen Team to create a real-life, free-style, parkour adventure video. With Screen Team influencers… Read more »
Sonic Boom & Smosh Games Influencer Video | SEGA
When it comes to social media, it’s all about authenticity. Sometimes, that means shaky, hand-held footage and on-the-fly editing is the best bet for documenting an inside look at a legendary game company’s headquarters. Working with our friends at Smosh, we invited Sonic fans to join a San Francisco scavenger hunt that ended with a… Read more »