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5 Influencer Marketing Stories You Need To See
While the results from your Q1 campaigns are starting to take form, there’s still time to optimize your influencer marketing plan for 2016. Check out ION’s roundup of the top Influencer Marketing stories this week to catch up on the latest news on the collaborations between brands and their ideal social media creators. Lord & Taylor’s… Read more »
Waffle is Samsung’s Collaborative New Social Network
Samsung is getting into social with a collaborative new platform they call Waffle, which rolled out at the annual South by Southwest 2016 event in Austin. Creative interaction is the main vision for Waffle, which makes it easy for users to work together on content they post and develop as a group. The app gets its name… Read more »
Google Warns Influencers And Brands About Manipulating PageRank
Google puts the onus of appropriate linking and product disclosures on influencers, brands and the agencies with whom they work in a new blog post about best practices for webmasters. The search giant’s note had other details but is mainly about PageRank, a portion of the method Google uses to rate authority in their search results… Read more »
YouTube Gaming App Expands Live-Streaming And Availability
YouTube Gaming launched another salvo in the battle for eSports and gaming video with an update to its mobile apps and expansion to additional regions of the world. With Amazon-owned Twitch rolling out new features like Chat Replay and Yahoo launching its own eSports site, industry leader YouTube Gaming needs to keep innovating and expanding to keep ahead of its… Read more »
Twitter Moments Just Got Better For Influencer Marketing
Just six months ago, Twitter tried to consolidate the breadth of their always-on network of information into Moments. By curating top tweets into trending topics directly, the platform hoped to make itself more accessible to casual social media users. Growth has been anemic at the network, which can only report about 120 million daily users. Despite a… Read more »
5 Important Influencer Marketing Stories You Missed
2016 has already proven itself to the year of Influencer Marketing. From Kia’s Beige Sock campaign that rode alongside their memorable Super Bowl ad to the flood of influencers taking over The Amazing Race and the Marvel Avengers Academy app launching with YouTubers voicing many well-known heroes, influencer marketing is reaching a new level of maturity. With more proof that… Read more »
