Summer is here, and influencer marketing is moving at incredible speed this year, with more companies realizing the value of having authentic advocates to help get the word out on their products. New platforms are launching at Amazon, more clarity on how to track ROI are becoming the norm and vertical players are finding the right strategy to make influence work for them.
Influencer marketing is moving on from the first version of the strategy, which was focused on the biggest influencers online. Now, more nimble teams are able to find the right partner for their products, with more effort focused on how to build influence, not just the larger audience.
Keep up with the latest influencer marketing news, curated by ION’s influencer team. ION combines longtime talent managers with the industry’s best influencer identification and workflow tools to deliver successful marketing campaigns. For more information, see the details on www.ion.co.
Amazon Spark: Find, Follow And Share Your Interests
When you first visit Spark, you’ll select a few interests and we’ll create a feed of personalized content from other Amazon customers with similar interests as you. Shop your feed by tapping on product links or photos with the shopping bag icon, or interact with people by commenting or smiling on their posts.
3 Reasons Finserv Brands Need Influencer Marketing
Influencer marketing now permeates digital marketing campaigns for brands in many industries, from retail to consumer packaged goods to travel and hospitality. But while industries like these might seem like natural fits for marketing efforts based on the recommendation of popular …
15 New Influencer Marketing Stats For Summer 2017
The year may be half over, but it’s not too late to increase your commitment to the strategy of influencer marketing. The practice of partnering with social media creators is more than a marketing trend-it’s a proven method of speaking to audiences who are already interested in what you have to offer.
Consumers: Credibility Is King When It Comes To Influencer Marketing
Izea, an online marketplace connecting brands and publishers with influential content creators, found in its annual “State of the Creator Economy” report consistent year-over-year rankings in what consumers view as the top drivers of influencer marketing effectiveness.
10 Awesome Ways To Supercharge Your Brand With Influencer Marketing
Influencer programs are big right now, and for good reason–they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system. When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like journalists.