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Listen In: ION’s Steven Lai
Influencer Marketing’s Makeover: Back To Reality

Influencer Marketing’s Makeover: Back To Reality

According to a recent report, influencer marketing’s sway with consumers depends on its ability to connect with reality rather than fame.
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Are Influencers Brands’ Recession-Proof Marketing Secret?

Are Influencers Brands’ Recession-Proof Marketing Secret?

People trust other people more than ads when it comes to making choices about buying products or services.
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ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers.
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Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams

Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams

The likes of Kevin Hart, JoJo Fletcher and Miranda Kerr hosted Amazon Live chats discussing their must-have Prime Day deals
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Digital Creators Rethink Hollywood—News Roundup

Digital Creators Rethink Hollywood—News Roundup

This week in influencer updates, digital creators rethink Hollywood, House of Highlights’ creator-led content triples revenue and more.
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Snapchat Announces $3 Million Black Creator Accelerator At VidCon

Ayzenberg Earned Media Value Index

Snapchat Announces $3 Million Black Creator Accelerator At VidCon

Snapchat Announces $3 Million Black Creator Accelerator At VidCon

Snap will give 25 emerging black creators a $10,000 monthly stipend to help turn their social media endeavors into full-fledged careers.
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Gen Z, Millennials Say Creators Tell The Best Stories

Gen Z, Millennials Say Creators Tell The Best Stories

New Whalar research shows creator-driven communities are fueling brand discovery, loyalty and a shared sense of belonging among young generations.
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Creators Are Ready To Work With Brands In The Live Shopping Space

Creators Are Ready To Work With Brands In The Live Shopping Space

A new study shows 78 percent of influencers haven't yet been tapped to collaborate for branded live shopping opportunities.
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