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How To Measure Your Influencer Marketing ROI

How To Measure Your Influencer Marketing ROI

Overcoming the challenge of measuring the results of your influencer marketing campaign starts with these key metrics.
News
New Report Finds Influencer Fraud Is Still Rampant, But Not Unnoticed

New Report Finds Influencer Fraud Is Still Rampant, But Not Unnoticed

A new report from HypeAuditor shows that nearly a quarter of Instagram influencer followers are suspicious accounts.
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Consumers Find Influencer Content More Relatable Than A Brand’s Advertising

Consumers Find Influencer Content More Relatable Than A Brand’s Advertising

A new report from Takumi found that marketers are allocating a greater proportion of their resources to influencer marketing compared with a year ago.
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Report: 41 Percent Of Brands Have Expanded Their Dedicated Influencer Marketing Teams

Report: 41 Percent Of Brands Have Expanded Their Dedicated Influencer Marketing Teams

A new report from Tribe Dynamics shows 65 percent of brands have compensated more influencers over the past year.
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The Massive Reach Of YouTube Gaming Influencers

The Massive Reach Of YouTube Gaming Influencers

Two of the top five YouTube channels with the most subscribers worldwide are gaming-related, giving marketers a chance to reach a massive audience.
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Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing

Ayzenberg Earned Media Value Index

Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing

Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing

Among US makeup shoppers ages 18–34, 44 percent say influencers affect their purchase decisions.
News
TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

A roundup of the most noteworthy influencer marketing news of the week.
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For B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than Periodic Ones

For B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than Periodic Ones

A new report shows 60 percent of B2B marketers who implement ongoing influencer programs are very successful vs. just 5 percent who run periodic ones.
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