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New Report: Influencers Continue To Drive Value for Brands

New Report: Influencers Continue To Drive Value for Brands

Captiv8 surveyed 1100 of senior- to mid-level marketers in SMBs and large companies and found that influencer-led campaigns are becoming important components of their brand’s revenue strategy.
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Meta’s Influencer Bid: Could An Instagram NFT Marketplace Empower Influencers And Brands?

Meta’s Influencer Bid: Could An Instagram NFT Marketplace Empower Influencers And Brands?

Meta announced that it would allow influencers to sell NFTs directly on Instagram. After a year of influencer and social media platform controversies, NFTs may offer brands an alternative route for “brand-safe” collaborations.
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Influencers Prove A Point: How The Top 10 Creator Brands Generate Billions in Revenue

Influencers Prove A Point: How The Top 10 Creator Brands Generate Billions in Revenue

Today’s influencers are not just racking up likes and clicks; they’re transforming entire industries by creating business models around their audiences’ aspirations and experiences.
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Influencer Marketing’s Makeover: Back To Reality

Influencer Marketing’s Makeover: Back To Reality

According to a recent report, influencer marketing’s sway with consumers depends on its ability to connect with reality rather than fame.
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Are Influencers Brands’ Recession-Proof Marketing Secret?

Are Influencers Brands’ Recession-Proof Marketing Secret?

People trust other people more than ads when it comes to making choices about buying products or services.
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ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

Ayzenberg Earned Media Value Index

ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency

The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers.
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Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams

Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams

The likes of Kevin Hart, JoJo Fletcher and Miranda Kerr hosted Amazon Live chats discussing their must-have Prime Day deals
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Digital Creators Rethink Hollywood—News Roundup

Digital Creators Rethink Hollywood—News Roundup

This week in influencer updates, digital creators rethink Hollywood, House of Highlights’ creator-led content triples revenue and more.
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