Are Influencers Brands’ Recession-Proof Marketing Secret?
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Ayzenberg Earned Media Value Index
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VPC (Value Per Click) ▲ $8.35
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VPCO (Value Per Comment) ▲ $7.75
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VPL (Value Per Like) ▲ $0.57
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VPM (Value Per Thousand Impressions) $22.05
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VPPL (Value Per Page Like) ▲ $4.41
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VPS (Value Per Share) ▲ $4.98
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VPV (Value Per View) ▲ $0.39
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instagram story
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VPC (Value Per Click) $9.56
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VPCS (Value Per Link Click - Story) $9.56
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VPM (Value Per Thousand Impressions) $22.06
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VPMS (Value Per 1K Impressions - Story) $22.06
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VPCO (Value Per Comment) ▲ $17.05
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VPF (Value Per Follower) ▲ $14.99
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VPL (Value Per Like) ▲ $0.86
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VPM (Value Per Thousand Impressions) $22.65
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VPPL (Value Per Page Like) $14.99
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VPV (Value Per View) ▲ $0.36
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VPC (Value Per Click) ▼$4.01
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VPM (Value Per Thousand Impressions) $22.44
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VPC (Value Per Click) ▲ $5.05
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VPM (Value Per Thousand Impressions) $23.23
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snapchat
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VPC (Value Per Click) $6.64
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VPM (Value Per Thousand Impressions) $24.20
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tiktok
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VPC (Value Per Click) $2.93
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VPM (Value Per Thousand Impressions) $22.54
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VPC (Value Per Click) ▲ $2.85
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VPCO (Value Per Comment) $4.58
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VPF (Value Per Follower) ▲ $4.14
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VPFAV (Value Per Favorite) ▲ $1.01
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VPL (Value Per Like) $1.01
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VPM (Value Per Thousand Impressions) $17.61
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VPPL (Value Per Page Like) $4.14
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VPR (Value Per Reply) ▲ $4.58
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VPS (Value Per Share) ▲ $4.08
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VPV (Value Per View) ▲ $0.17
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youtube
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VPC (Value Per Click) ▲ $20.78
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VPCO (Value Per Comment) ▲ $17.64
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VPL (Value Per Like) ▲ $2.35
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VPM (Value Per Thousand Impressions) $22.07
youtube
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VPPL (Value Per Page Like) $36.26
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VPS (Value Per Share) ▲ $10.01
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VPSUB (Value Per Subscriber) ▲ $36.26
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VPV (Value Per View) ▲ $0.33
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