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The State Of TikTok Influencer Marketing 2022
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Ayzenberg Earned Media Value Index
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VPS (Value Per Share) ▼$1.92
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VPC (Value Per Click) ▲ $3.20
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VPCO (Value Per Comment) ▼$2.95
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VPM (Value Per Thousand Impressions) $8.45
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VPV (Value Per View) ▼$0.15
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VPL (Value Per Like) ▲ $0.23
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VPPL (Value Per Page Like) ▼$1.69
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VPMS (Value Per 1K Impressions - Story) $2.95
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VPCO (Value Per Comment) ▲ $4.14
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VPF (Value Per Follower) ▼$1.39
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VPM (Value Per Thousand Impressions) $2.10
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VPV (Value Per View) ▼$0.11
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VPCS (Value Per Link Click - Story) ▼$3.82
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VPL (Value Per Like) ▲ $0.13
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VPS (Value Per Share) ▲ $2.11
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VPR (Value Per Reply) ▼$2.37
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VPC (Value Per Click) ▼$1.47
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VPF (Value Per Follower) ▲ $2.13
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VPFAV (Value Per Favorite) ▼$0.50
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VPV (Value Per View) ▼$0.09
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VPM (Value Per Thousand Impressions) $9.07
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youtube
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VPS (Value Per Share) ▲ $2.20
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VPC (Value Per Click) ▲ $7.60
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VPCO (Value Per Comment) ▲ $6.91
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VPSUB (Value Per Subscriber) ▲ $13.26
youtube
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VPV (Value Per View) ▲ $0.12
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VPL (Value Per Like) ▲ $0.67
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VPM (Value Per Thousand Impressions) $8.07
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snapchat
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VPV (Value Per View) $0.02
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VPM (Value Per Thousand Impressions) $2.95
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VPS (Value Per Share) ▼$0.04
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VPC (Value Per Click) ▼$0.67
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VPCO (Value Per Comment) ▼$0.05
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VPL (Value Per Like) ▼$0.01
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VPM (Value Per Thousand Impressions) $3.20
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VPC (Value Per Click) ▼$6.72
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VPM (Value Per Thousand Impressions) $16.99
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