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Ensuring You Get What You Pay For With Beauty Influencers

Ensuring You Get What You Pay For With Beauty Influencers

Tubular research shows the vast majority of beauty content users watch and engage with are created by influencers rather than brands
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Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life

Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life

Traackr research shares how brands are expanding influencer collabs and strategy via data diversity, top to mid-funnel engagement and brand values.
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76% Of Instagram Influencers Are Burying #Ad Labels In Posts

76% Of Instagram Influencers Are Burying #Ad Labels In Posts

Only 5 percent of the posts Awin analyzed included the disclosure label at the beginning of a post.
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American Eagle Unveils Influencer Program For Student-Athletes (And More)

American Eagle Unveils Influencer Program For Student-Athletes (And More)

This week in influencer updates, Chipotle, American Eagle and Disney kick off new influencer initiatives.
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Did The Met Gala Need Influencers?

Did The Met Gala Need Influencers?

With Addison Rae and Emma Chamberlain ascending the steps of the Met, so too does the acknowledgment of the influencer-as-celebrity.
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Are You Adequately Compensating Your Influencers?

Ayzenberg Earned Media Value Index

Are You Adequately Compensating Your Influencers?

Are You Adequately Compensating Your Influencers?

A new study shows 69.5 percent of influencers prefer a combination of free product and cash compensation
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New Research Illuminates Popularity Of The ‘Everyday Influencer’

New Research Illuminates Popularity Of The ‘Everyday Influencer’

Bazaarvoice, Inc. research assesses the role of influencers and the demands for authenticity and transparency that consumers have of them.
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White House Partners With Influencers To Encourage Vaccinations

White House Partners With Influencers To Encourage Vaccinations

The White House has partnered with a group of influencers to reach unvaccinated and misinformed citizens through YouTube, Instagram and TikTok.
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