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Listen In: ION’s Steven Lai
Influencer Marketing Industry Expected To Be Worth $13.8 Billion This Year

Influencer Marketing Industry Expected To Be Worth $13.8 Billion This Year

Sixty-six percent of brands plan to dedicate a budget to influencer marketing in 2021, shows a new report from Influencer Marketing Hub.
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Listen In: What Does Leadership Mean To You?

Listen In: What Does Leadership Mean To You?

We explore how the nature of business is changing for ad agencies including right here at Ayzenberg.
Diversity In Influencer Marketing Surges Over The Past Five Years

Diversity In Influencer Marketing Surges Over The Past Five Years

IZEA’s latest report found that the events of 2020 have dramatically impacted the way brands are embracing inclusion in influencer marketing.
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Consumers Trust UGC More Than Content Created By Brands

Consumers Trust UGC More Than Content Created By Brands

A new TINT report found that marketers plan to leverage user-generated content and influencers with less than 1,000 followers this year.
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LG Taps Realistic Virtual Influencer To Introduce Its New Devices At CES

LG Taps Realistic Virtual Influencer To Introduce Its New Devices At CES

During its Consumer Electronics Show (CES) keynote, LG tapped a realistic virtual influencer named Reah Keem to introduce some of its new devices.
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Influencer Impact Increased By 57 Percent In 2020

Ayzenberg Earned Media Value Index

Influencer Impact Increased By 57 Percent In 2020

Influencer Impact Increased By 57 Percent In 2020

In a survey of over 5,000 influencers, Klear found that the global reach of influencer marketing increased by 57 percent in 2020 compared to 2019.
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Small Brands Expect Their Influencer Marketing Budget To Grow 20 Percent Or More Next Year

Small Brands Expect Their Influencer Marketing Budget To Grow 20 Percent Or More Next Year

New research from Social Media Week shows that 15 percent of small brand marketers anticipate their influencer budgets increasing by 20 percent or more in 2021.
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The ANA Convenes Influencer Marketing Advisory Board To Improve Regulation And Measurement

The ANA Convenes Influencer Marketing Advisory Board To Improve Regulation And Measurement

The ANA’s new Influencer Marketing Advisory Board aims to clear up concerns around the industry’s lack of regulation, measurement and transparency.
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