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Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly

Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly

A new UTA Marketing report shows half of US consumers are directly paying creators $25 a month for content, products and/or experiences.
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TikTok’s New “Discover List” Spotlights Top Creators

TikTok’s New “Discover List” Spotlights Top Creators

TikTok says it took a “community-driven” approach to select creators for its list, which includes the likes of Bella Poarch and Jalaiah Harmon
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Ensuring You Get What You Pay For With Beauty Influencers

Ensuring You Get What You Pay For With Beauty Influencers

Tubular research shows the vast majority of beauty content users watch and engage with are created by influencers rather than brands
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Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life

Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life

Traackr research shares how brands are expanding influencer collabs and strategy via data diversity, top to mid-funnel engagement and brand values.
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76% Of Instagram Influencers Are Burying #Ad Labels In Posts

76% Of Instagram Influencers Are Burying #Ad Labels In Posts

Only 5 percent of the posts Awin analyzed included the disclosure label at the beginning of a post.
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American Eagle Unveils Influencer Program For Student-Athletes (And More)

Ayzenberg Earned Media Value Index

American Eagle Unveils Influencer Program For Student-Athletes (And More)

American Eagle Unveils Influencer Program For Student-Athletes (And More)

This week in influencer updates, Chipotle, American Eagle and Disney kick off new influencer initiatives.
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Did The Met Gala Need Influencers?

Did The Met Gala Need Influencers?

With Addison Rae and Emma Chamberlain ascending the steps of the Met, so too does the acknowledgment of the influencer-as-celebrity.
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Are You Adequately Compensating Your Influencers?

Are You Adequately Compensating Your Influencers?

A new study shows 69.5 percent of influencers prefer a combination of free product and cash compensation
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