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ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency
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instagram
instagram
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twitter
twitter
Ayzenberg Earned Media Value Index
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VPC (Value Per Click) ▲ $8.34
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VPCO (Value Per Comment) ▲ $7.74
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VPL (Value Per Like) ▲ $0.57
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VPM (Value Per Thousand Impressions) $22.02
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VPPL (Value Per Page Like) ▲ $4.40
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VPS (Value Per Share) ▲ $4.98
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VPV (Value Per View) ▲ $0.39
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instagram story
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VPC (Value Per Click) $9.54
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VPCS (Value Per Link Click - Story) $9.54
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VPM (Value Per Thousand Impressions) $22.03
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VPMS (Value Per 1K Impressions - Story) $22.03
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VPCO (Value Per Comment) ▲ $45.03
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VPF (Value Per Follower) ▲ $14.97
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VPL (Value Per Like) ▲ $0.86
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VPM (Value Per Thousand Impressions) $22.62
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VPPL (Value Per Page Like) $14.97
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VPV (Value Per View) ▲ $1.18
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VPC (Value Per Click) ▼$4.01
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VPM (Value Per Thousand Impressions) $22.41
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VPC (Value Per Click) ▲ $5.05
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VPM (Value Per Thousand Impressions) $23.20
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snapchat
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VPC (Value Per Click) $6.64
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VPM (Value Per Thousand Impressions) $24.17
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tiktok
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VPC (Value Per Click) $2.93
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VPM (Value Per Thousand Impressions) $22.51
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VPC (Value Per Click) ▲ $2.85
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VPCO (Value Per Comment) $4.58
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VPF (Value Per Follower) ▲ $4.13
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VPFAV (Value Per Favorite) ▲ $1.01
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VPL (Value Per Like) $1.01
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VPM (Value Per Thousand Impressions) $17.59
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VPPL (Value Per Page Like) $4.13
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VPR (Value Per Reply) ▲ $4.58
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VPS (Value Per Share) ▲ $4.07
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VPV (Value Per View) ▲ $0.17
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youtube
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VPC (Value Per Click) ▲ $20.75
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VPCO (Value Per Comment) ▲ $21.68
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VPL (Value Per Like) ▲ $2.35
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VPM (Value Per Thousand Impressions) $22.04
youtube
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VPPL (Value Per Page Like) $36.21
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VPS (Value Per Share) ▲ $9.99
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VPSUB (Value Per Subscriber) ▲ $36.21
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VPV (Value Per View) ▲ $0.33
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