Influencer Marketing’s Makeover: Back To Reality
facebook
facebook
instagram
instagram
linkedin
pinterest
twitter
twitter
twitter
Ayzenberg Earned Media Value Index
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VPC (Value Per Click) ▲ $8.33
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VPCO (Value Per Comment) ▲ $7.73
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VPL (Value Per Like) ▲ $0.57
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VPM (Value Per Thousand Impressions) $21.99
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VPPL (Value Per Page Like) ▲ $4.40
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VPS (Value Per Share) ▲ $4.97
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VPV (Value Per View) ▲ $0.39
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instagram story
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VPC (Value Per Click) $9.53
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VPCS (Value Per Link Click - Story) $9.53
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VPM (Value Per Thousand Impressions) $22.00
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VPMS (Value Per 1K Impressions - Story) $22.00
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VPCO (Value Per Comment) ▲ $7.69
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VPF (Value Per Follower) ▲ $14.95
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VPL (Value Per Like) ▲ $0.86
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VPM (Value Per Thousand Impressions) $22.59
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VPPL (Value Per Page Like) $14.95
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VPV (Value Per View) ▼$0.09
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-
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VPC (Value Per Click) ▼$4.01
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VPM (Value Per Thousand Impressions) $22.38
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-
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VPC (Value Per Click) ▲ $5.04
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VPM (Value Per Thousand Impressions) $23.17
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snapchat
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VPC (Value Per Click) $6.64
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VPM (Value Per Thousand Impressions) $24.14
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tiktok
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VPC (Value Per Click) $11.66
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VPCO (Value Per Comment) $9.27
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VPL (Value Per Like) $0.82
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VPM (Value Per Thousand Impressions) $25.98
tiktok
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VPPL (Value Per Page Like) $8.22
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VPS (Value Per Share) $6.96
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VPV (Value Per View) $0.12
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VPC (Value Per Click) ▲ $2.85
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VPCO (Value Per Comment) $4.57
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VPF (Value Per Follower) ▲ $4.13
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VPFAV (Value Per Favorite) ▲ $1.01
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VPL (Value Per Like) $1.01
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VPM (Value Per Thousand Impressions) $17.57
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VPPL (Value Per Page Like) $4.13
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VPR (Value Per Reply) ▲ $4.57
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VPS (Value Per Share) ▲ $4.07
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VPV (Value Per View) ▲ $0.17
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youtube
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VPC (Value Per Click) ▲ $20.73
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VPCO (Value Per Comment) ▲ $16.24
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VPL (Value Per Like) ▲ $2.35
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VPM (Value Per Thousand Impressions) $22.01
youtube
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VPPL (Value Per Page Like) $36.16
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VPS (Value Per Share) ▲ $9.98
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VPSUB (Value Per Subscriber) ▲ $36.16
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VPV (Value Per View) ▲ $0.33
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