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The Massive Reach Of YouTube Gaming Influencers

The Massive Reach Of YouTube Gaming Influencers

Two of the top five YouTube channels with the most subscribers worldwide are gaming-related, giving marketers a chance to reach a massive audience.
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Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing

Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing

Among US makeup shoppers ages 18–34, 44 percent say influencers affect their purchase decisions.
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TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

A roundup of the most noteworthy influencer marketing news of the week.
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For B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than Periodic Ones

For B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than Periodic Ones

A new report shows 60 percent of B2B marketers who implement ongoing influencer programs are very successful vs. just 5 percent who run periodic ones.
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Influencers Open Up About A Potential TikTok Ban And Instagram Reels Launch

Influencers Open Up About A Potential TikTok Ban And Instagram Reels Launch

TikTok stars worry that a potential ban in the US will strip them of money and creative expression.
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With Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer Marketing

Ayzenberg Earned Media Value Index

With Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer Marketing

With Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer Marketing

MediaRadar research shows the fashion industry’s Q2 ad spend is down 45 percent YoY, prompting fashion brands to focus on influencer marketing.
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TikTok Launches $200 Million Creator Fund Amid National Scrutiny

TikTok Launches $200 Million Creator Fund Amid National Scrutiny

Under fire from Washington, TikTok announced a $200 million creator fund to compensate professional TikTok influencers for their videos in 2021.
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Influencers Can Now Live Stream On Amazon

Influencers Can Now Live Stream On Amazon

Amazon added a live streaming option to its Influencer Program, enabling influencers to earn commissions on products they feature.
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