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specializes in developing powerful, lasting relationships between industry-defining brands and influential content creators

Influencer Orchestration Network
Brands
Listen In: ION’s Steven Lai
Over Two-Thirds Of Consumers Have Purchased A Product Following An Influencer’s Endorsement

Over Two-Thirds Of Consumers Have Purchased A Product Following An Influencer’s Endorsement

A new report reinforces the power of influencer marketing as a tool for promoting products and reaching consumers in more meaningful ways.
News
Influencers Launch Nonprofit, Invite-Only Trade Association

Influencers Launch Nonprofit, Invite-Only Trade Association

A group of influencers convened the American Influencer Council (AIC), a nonprofit, invite-only trade association to support professional influencers.
News
YouTube Influencer Market Reaches $5.67 Billion In 2019

YouTube Influencer Market Reaches $5.67 Billion In 2019

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.
News
AI-driven matching technology for brands, influencers and audiences.

AI-driven matching technology for brands, influencers and audiences.

We are currently activating over half a million influencers worldwide across every social media channel for Fortune 1000 companies looking to build a stronger brand.
Technology
Influencer Marketing Efficiency Decreases By 41 Percent Due To COVID-19

Influencer Marketing Efficiency Decreases By 41 Percent Due To COVID-19

According to a new Socialbakers report, influencer marketing efficiency decreased by 41 percent due to COVID-19 as the number of #ad posts also declined.
News
This Instagram Account Set Out To Unveil The Pay Gap Between Black And Non-Black Influencers

Ayzenberg Earned Media Value Index

This Instagram Account Set Out To Unveil The Pay Gap Between Black And Non-Black Influencers

This Instagram Account Set Out To Unveil The Pay Gap Between Black And Non-Black Influencers

An Instagram account inviting influencers to anonymously share their brand deals reveals pay disparities between black and non-black influencers.
News
Influencers Have Lost Nearly 33% Of Potential Earnings Due To COVID-19

Influencers Have Lost Nearly 33% Of Potential Earnings Due To COVID-19

A new study revealed that 65 percent of influencers posted less sponsored content between March 12 and May 7.
News
Consumers Find Influencers More Trustworthy Than Brands Right Now

Consumers Find Influencers More Trustworthy Than Brands Right Now

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.
News

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