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Influencer Marketing Spending To Reach $3.69 Billion This Year

Influencer Marketing Spending To Reach $3.69 Billion This Year

Emarketer research shows influencer marketing spending will surpass $4 billion in 2022.
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Report: Measuring Influencer Return On Investment

Report: Measuring Influencer Return On Investment

A new report shows marketers are struggling to obtain campaign data from influencers directly despite that being their most-used method to track ROI.
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Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations

Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations

According to a new report from Kyra, Gen Z are looking to TikTok influencers for product recommendations and YouTube influencers for beauty content.
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82% Of Consumers Are More Inclined To Buy Products That Influencers Promote

82% Of Consumers Are More Inclined To Buy Products That Influencers Promote

According to GRIN’s latest report, consumer trust in influencers partially relies on transparency around sponsored posts.
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Influencers Are Craving A Deeper Connection With Brands

Influencers Are Craving A Deeper Connection With Brands

AspireIQ’s ‘State of Influencer Marketing 2021’ report sheds light on influencers’ expectations of brands around social causes and pay rates.
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New Report Shows Brands Aren’t Tapping Into The Full Potential Of TikTok Influencers

Ayzenberg Earned Media Value Index

New Report Shows Brands Aren’t Tapping Into The Full Potential Of TikTok Influencers

New Report Shows Brands Aren’t Tapping Into The Full Potential Of TikTok Influencers

Social Publi’s latest report reveals global marketer and influencer sentiment and usage of TikTok for influencer marketing.
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Instagram Announces Affiliate Program, Among Other New Creator Monetization Tools

Instagram Announces Affiliate Program, Among Other New Creator Monetization Tools

Facebook CEO Mark Zuckerberg opened Instagram’s first virtual Creator Week announcing new creator shops and a native affiliate program.
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The Cost Of Fraud For Influencers And Advertisers

The Cost Of Fraud For Influencers And Advertisers

HypeAuditor’s first Fraud Report shows fake influencers and inauthentic engagement could be costing advertisers up to $800 million each year.
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