Each ION campaign begins with a strategy to maximize
engagement and ends with an in-depth analytic report of
performance and overall value. We work closely with talent
throughout the program to ensure all content is on-point and
driving engagement with your brand.
We believe there’s a better way for creators and brands to
work together. It begins by aligning the right creators with
the right brands, ensuring passion and authenticity.
It continues by providing creators the freedom to make
exciting, engaging content that brings them financial
rewards as well as greater exposure that increases their
popularity and effectiveness.
Some of the best brands in the world partner with ION to
maximize the efficiency and effectiveness of their
relationships with influential content creators.
Calling all YouTubers, Twitch streamers, Viners, Snappers,
and other native platform creators: if you make content, we
want to help.
Podcasting is finally having its moment more than a decade
after the format got a name. The much-discussed and
litigated about format was originally a way to broadcast
audio content intended for listening on an iPod. While it
became popular with commuters as an alternative to
traditional radio, podcasting remained a fairly obscure way
to hear often similarly obscure content from experts who
spoke about specific subjects with a small target audience
in mind. Similarly, advertising on the format was limited,
especially when compared to the money put into advertising
on traditional radio formats. Only in the last couple of
years have more mainstream podcasts hit big with shows like
Serial passing 100 million downloads in less than two years
of existence. Couple that with comedian Marc Maron’s
podcast featuring an appearance by President Barack Obama
and podcasting is no longer just a niche audience format.
Podcasts have been available on iTunes for a decade but only
in 2014 did Apple decide to add an app specifically for it.
That led to Pandora and Spotify starting to include podcasts
the following year. Clearly, the podcast has arrived.
By John Gaudiosi
by Robert Workman
Millennials watch more video than any other US age group and
they aren’t just watching social video. According to
research from TiVo, Millennials actually watch more
television shows than anything else. Where they are actually
watching those television shows, however, will benefit
brands working in influencer marketing.
The Consumer Electronics Show is in full swing and it’s no
surprise that we’re seeing influencer marketing pushed to
the next level to help brands connect with the estimated 170
thousand attendees. With innovation the order of the day for
wearables, robots and household electronics, we’re seeing
new ideas about how to get product messages out
through social media and influencer marketing strategies as
well. Let’s take a brief look at three trends we’re
seeing at CES2016 that we can expect to see more often
throughout the year.
Snapchat is closing its Lens Store on January 8 after just a
couple of months of operation despite selling tens of
thousands of them to its users each day, according to the
Late last month, the Federal Trade Commission released
updated guidance on disclosures regarding native ads and
clarity on how it will police what it views as content
designed to deceive consumers.
Twitter may be turning influencer marketing on its head with
today’s introduction of Conversational Ads, which
provides easy-to-use tools so any Twitter user can share
brand messages with their followers.
Statistics about online video viewing habits in a new report
help show why influencer marketing is growing so quickly.
Limelight’s “The State of Online Video” report
provides illuminating details about how the public, and
Millennials in particular, view and respond to online video.
Importantly, it shows how quickly viewers will abandon
videos if they don’t like what they see and advertising is
a big part of that.
As we wind up the year, the indications couldn’t be
clearer about influencer marketing. 2016 will see more
brands exploring how working with social media creators as
part of their regular marketing budget and those that have
already seen results will expand what they do. If you’re
still trying to determine how much to invest in the new
year, we’ve compiled a cross-section of the most
compelling stats together in one place to help you make the
(Photo credit: Instagram)
Whether targeting online or in-store shoppers, influencer
marketing is starting to resonate with retailers according
to a new report from eMarketer. In some ways, influencer
marketing is really a natural outgrowth of traditional
word-of-mouth marketing with the friend at work or person
next door being augmented by online voices that have become
trusted sources for recommendations. The key difference is
that retailers can now exercise some control over what is
being said, allowing for real increases in sales.
Some say that 2015 was the year that most brands started
really understanding how to leverage these social media
platforms in a more compelling way through influencer
marketing. Certainly, it was the year when Google searches
for the term spiked hugely and a whole vernacular started
to develop around different types of content that
organically grew out of social media creators’ desire to
share what they loved with the world.
While the live-streaming craze started big-time with the
launch of Meerkat earlier this year and built further with
Twitter’s Periscope, marketers are starting to see how
multi-stream app Blab can be used for collaborative content
beyond just a single stream done by an individual. While
some great influencer marketing campaigns have been launched
with Periscope across a variety of individual user channels,
Blab’s option to include more voices and insight on
audience metrics offers brands new opportunities for
influencer marketing and community outreach.
A key hire shows that the short-form social masters at
Twitter are getting more heavily into electronic gaming.
With the addition of Rodrigo Velloso, who was most recently
YouTube's director of gaming content, the 140-character
platform shows it is getting serious about the gaming
The end of year predictions are in and one thing is clear:
influencer marketing and the social media channels where it
happens continue to be on the rise. From the Augere study
earlier this year that showed 84 percent of marketers would
use influencer marketing in the next year to marketing gurus
like Jay Baer calling for an expansion in social
all brands (even for B2B), the field is simply growing
exponentially. With that growth, brands need to be
conscious of potential pitfalls that can come up as you
scale influencer marketing. Here are three key ones that are
easy to avoid.
Today marks the opening day of Star Wars: The Force Awakens
and even people living under a rock know it.
Disney/Lucasfilm has unleashed an unprecedented marketing
campaign that made the previous efforts to promote stories
set in a galaxy far, far away look like child’s play. Yet,
as the potential audience for these films has grown, social
media and influencer marketing had to be part of the mix to
ensure word of the new film reached the younger generations.
Microsoft’s new Surface devices are designed to help
people be creative and productive, so it’s no surprise
that they’re taking an innovative approach to spreading
the word about them. The Surface Pro 4 and Surface Book
launched just in time for the holidays and the influencer
marketing campaign to illustrate how they are being used to
do great things began this week across the world of social
Gamemaker Seriously is bringing a real-time element to their
promotion of the hit mobile game Best Fiends. For all 24
hours of Dec.15, top Periscope influencers will feature the
game on their live streams. Best Fiends is one of the first
brands and the first mobile game ever to partner with
Periscope influencers for a campaign. For the campaign,
Seriously worked with Lifestream, a company that connects
Periscope influencers with brands.
Game publisher Capcom is working with Multi-Channel Network
Machinima again to promote a new installment in their
long-running video game series. The project is a follow-up
to a 12-episode Street Fighter video series last year that
promoted the previous game in the line. The new live-action
series is called Street Fighter: Resurrection and it will
premiere in early 2016 exclusively on Verizon’s
Go90 mobile platform. It follows the latest release game in
the classic series, Street Fighter V, which debuts a month
Using crowdfunding to bring back cult television shows
isn’t new but the geeks and robots involved in Mystery
Science Theater 3000 (MST3K) are taking it to a new level
with the help of influencers. The wacky cable television
show is coming back with the help of around 5 million
dollars in crowdfunded cash on Kickstarter but series
creator Joel Hodgson didn’t do it on his own.
While influencer marketing is a new concept for many
companies, it’s been in the DNA of KontrolFreek since day
one. For the past seven years, the gaming accessory company
with a huge footprint in the Call of Duty franchise has
cultivated strong relationships with influential gamers in
the gaming industry at all levels of social reach. Their
“FreekNation” program is a top priority for the company
and they have seen exponential growth as a result.
Despite its bad rap as the social network where your mom
hangs out, teens are still using Facebook more heavily than
the majority of networks they find "cool" and that could
affect where content and influencer marketing campaigns are
launched in 2016.
(photo credits: Rachel Talbott)
*NOW AVAILABLE ON-DEMAND!*
(photo credit: Guess)
The self-proclaimed “front page of the internet,” is now
creating original content in a truly democratic way that
reflects the character of their platform. Reddit announced
in their latest foray into original programming with an
inspirational life-story web series Formative, built in
collaboration with their r/Entrepreneur community and Google
The walled garden of Snapchat continues to gain targeted
cracks. According to Digiday, Snapchat announced plans to
allow for direct links to specific content pages from
Facebook, Twitter and other online destinations.
If a picture is worth a thousand words, is a video worth a
million megabytes? It certainly feels that way as video
consumption just keeps growing aggressively. According to
Cisco, video made up 64 percent of U.S. data consumption in
and it will blow up to 85 percent by 2019. This enormous
growth only makes the stakes in the online video industry
higher and the conflict between the companies who dominate
it more contentious.
Black Friday is upon us. While people are planning their
turkey and side dishes, many are also gearing up for a lot
of shopping this weekend. While most would not be surprised
to hear that Black Friday online sales are predicted to
reach $2.7 billion, it’s also fascinating to learn that 64
percent of in-store sales
are “digitally-influenced.”[http://www.business2community.com/social-media/top-brands-social-media-black-friday-01387505#0MUt31wCoTq6wcJJ.97] That’s
why smart brands are including influencer marketing into
their bag of tricks. Here are three top reasons why:
Electronic Arts’ splashy debut of the much-anticipated
Star Wars: Battlefront included elements of an influencer
marketing campaign alongside traditional media buys. The
game’s first week of sales is ongoing in the U.S. but
it’s topping charts around the world and the social media
campaign to raise awareness about the new game included a
combination of celebrity endorsements designed to hit the
largest audience possible and social media influencers used
to target more specific demographics.