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42 Percent Of Marketers Say Influencers Provide The Best ROI Compared To Paid Media Ads

42 Percent Of Marketers Say Influencers Provide The Best ROI Compared To Paid Media Ads

Social Publi’s latest report shows 90 percent of marketers believe influencer marketing is effective and 55 percent plan to increase their spend this year.
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Paid Active Influencers And Sponsored Content On TikTok Surge

Paid Active Influencers And Sponsored Content On TikTok Surge

Traackr’s latest research found a noticeable decline in the overall amount of sponsored content across all social media platforms—except TikTok.
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Two-Thirds of FMCG Brands Maintained Or Increased Their Influencer Spend During COVID-19

Two-Thirds of FMCG Brands Maintained Or Increased Their Influencer Spend During COVID-19

A new report shows that two-thirds of FMCG brands either maintained their influencer spend at pre-COVID levels or increased it slightly.
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How To Measure Your Influencer Marketing ROI

How To Measure Your Influencer Marketing ROI

Overcoming the challenge of measuring the results of your influencer marketing campaign starts with these key metrics.
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New Report Finds Influencer Fraud Is Still Rampant, But Not Unnoticed

New Report Finds Influencer Fraud Is Still Rampant, But Not Unnoticed

A new report from HypeAuditor shows that nearly a quarter of Instagram influencer followers are suspicious accounts.
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Consumers Find Influencer Content More Relatable Than A Brand’s Advertising

Ayzenberg Earned Media Value Index

Consumers Find Influencer Content More Relatable Than A Brand’s Advertising

Consumers Find Influencer Content More Relatable Than A Brand’s Advertising

A new report from Takumi found that marketers are allocating a greater proportion of their resources to influencer marketing compared with a year ago.
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Report: 41 Percent Of Brands Have Expanded Their Dedicated Influencer Marketing Teams

Report: 41 Percent Of Brands Have Expanded Their Dedicated Influencer Marketing Teams

A new report from Tribe Dynamics shows 65 percent of brands have compensated more influencers over the past year.
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The Massive Reach Of YouTube Gaming Influencers

The Massive Reach Of YouTube Gaming Influencers

Two of the top five YouTube channels with the most subscribers worldwide are gaming-related, giving marketers a chance to reach a massive audience.
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