By understanding audience motivations, we meet people where they are, in the way they speak, through the creators they love.
We have the power to shift audience perception.
Our audience-centric insights drive our influencer selection.
Step 1: Audience Building
Everything runs on audience. Building out an accurate target for a campaign will ensure the rest of the campaign process is tailored for success.
Step 2: Platform Approach
We then look at where audiences are spending their time as well their social media habits on each platform to settle on primary platforms for desired outcomes.
Step 3: Campaign Approach
Once an audience has been developed and key platforms identified, we pair all insights to determine how to best reach the goal of a campaign.
Step 4: Influencer Discovery
Finally, we then take our audience interests, campaign strategy, and platform approach to build a highly informed influencer target list to achieve our client’s mission.