Influencer Orchestration Network

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‘Game Change’: The New Rules of Brand Engagement at SXSW 2025

‘Game Change’: The New Rules of Brand Engagement at SXSW 2025

Brand leaders discuss the power of influence, earned media and culture at SXSW 2025.
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ION’s Guide to TwitchCon 2024

ION’s Guide to TwitchCon 2024

Our picks for what to do and see at TwitchCon 2024 in San Diego.
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Navigating the Evolution of Influencer-Led Social Commerce

Navigating the Evolution of Influencer-Led Social Commerce

We're exploring the role of livestreams, sponsorships, and platforms like TikTok Shop in reshaping the landscape of modern shopping.
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Instagram Announces Its Virtual Creator Week And More

Instagram Announces Its Virtual Creator Week And More

A roundup of the most noteworthy influencer marketing news of the week.
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TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

A roundup of the most noteworthy influencer marketing news of the week.
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YouTube Influencer Market Reaches $5.67 Billion In 2019

YouTube Influencer Market Reaches $5.67 Billion In 2019

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.
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Influencers Have Lost Nearly 33% Of Potential Earnings Due To COVID-19

Influencers Have Lost Nearly 33% Of Potential Earnings Due To COVID-19

A new study revealed that 65 percent of influencers posted less sponsored content between March 12 and May 7.
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Consumers Find Influencers More Trustworthy Than Brands Right Now

Consumers Find Influencers More Trustworthy Than Brands Right Now

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.
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How And Why Brands Are Outsourcing Creative During Coronavirus

How And Why Brands Are Outsourcing Creative During Coronavirus

Amid coronavirus, brands are leaning into influencers and user-generated content to fill the void left by the cancelation of in-person shoots.
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Will This New Platform Help Prevent Influencer Marketing Fraud?

Will This New Platform Help Prevent Influencer Marketing Fraud?

A new platform called Kindred digitizes word-of-mouth recommendations on social media channels and turns them into direct sales for brands, while also helping to combat influencer marketing fraud.
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