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The live streaming innovator and veteran has high praise for Snapchat as a creator's platform.

Totino's Pizza Rolls is partnering with Twitch to bring viewers a unique gaming competition with fun interactive elements on Super Bowl Sunday.

New reports show the struggles as well as the effective strategies for fashion and beauty brands on YouTube.

Heard Well co-founder and talent manager Andrew Graham talks about how influencer marketing is growing and developing in 2016.

Ubisoft worked with YouTubers to create a 30-minute short film, Agent Origins, to promote their new Tom Clancy video game.

The biggest YouTuber around has announced plans to launch his own MCN with many of his influencer friends and backing from Maker Studios.

A new report says Millennials watch more television shows than anything else, but where they watch them is just as important.

Innovation is the order of the day at CES 2016 and the social media and influencer marketing efforts are no exception.

The signature Snapchat feature will no longer be available for individual sales but brands can still make them part of a campaign on the platform.