News

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A roundup of the most noteworthy influencer marketing news of the week.

A roundup of the most noteworthy influencer marketing news of the week.

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.

A new study revealed that 65 percent of influencers posted less sponsored content between March 12 and May 7.

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.

Amid coronavirus, brands are leaning into influencers and user-generated content to fill the void left by the cancelation of in-person shoots.

A new platform called Kindred digitizes word-of-mouth recommendations on social media channels and turns them into direct sales for brands, while also helping to combat influencer marketing fraud.