Influencer Orchestration Network™

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TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August

A roundup of the most noteworthy influencer marketing news of the week.
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YouTube Influencer Market Reaches $5.67 Billion In 2019

YouTube Influencer Market Reaches $5.67 Billion In 2019

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.
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Influencers Have Lost Nearly 33% Of Potential Earnings Due To COVID-19

Influencers Have Lost Nearly 33% Of Potential Earnings Due To COVID-19

A new study revealed that 65 percent of influencers posted less sponsored content between March 12 and May 7.
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Consumers Find Influencers More Trustworthy Than Brands Right Now

Consumers Find Influencers More Trustworthy Than Brands Right Now

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.
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How And Why Brands Are Outsourcing Creative During Coronavirus

How And Why Brands Are Outsourcing Creative During Coronavirus

Amid coronavirus, brands are leaning into influencers and user-generated content to fill the void left by the cancelation of in-person shoots.
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Will This New Platform Help Prevent Influencer Marketing Fraud?

Will This New Platform Help Prevent Influencer Marketing Fraud?

A new platform called Kindred digitizes word-of-mouth recommendations on social media channels and turns them into direct sales for brands, while also helping to combat influencer marketing fraud.
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Why Brands Can No Longer Let Influencers Grade Their Own Homework

Why Brands Can No Longer Let Influencers Grade Their Own Homework

A closer look at key statistics of influencer fraud on social media platforms, and the importance of data transparency in the influencer ecosystem.
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Can Twitter Reinvent Itself To Support Influencer Marketing?

Can Twitter Reinvent Itself To Support Influencer Marketing?

Twitter explored the behavior of its niche communities to help brands ensure they’re successful when working with micro-influencers on the platform.
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Twitch Co-Founder Justin Kan Thinks You Belong On Snapchat

Twitch Co-Founder Justin Kan Thinks You Belong On Snapchat

The live streaming innovator and veteran has high praise for Snapchat as a creator's platform.

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Twitch Partners with Totino’s to Power an Interactive Super Bowl Campaign

Twitch Partners with Totino’s to Power an Interactive Super Bowl Campaign

Totino's Pizza Rolls is partnering with Twitch to bring viewers a unique gaming competition with fun interactive elements on Super Bowl Sunday.

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