123 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on November 6, 2020 by Steven Lai - News Two-Thirds of FMCG Brands Maintained Or Increased Their Influencer Spend During COVID-19 A new report shows that two-thirds of FMCG brands either maintained their influencer spend at pre-COVID levels or increased it slightly. Posted on October 23, 2020 by Steven Lai - News How To Measure Your Influencer Marketing ROI Overcoming the challenge of measuring the results of your influencer marketing campaign starts with these key metrics. Posted on October 9, 2020 by Steven Lai - News New Report Finds Influencer Fraud Is Still Rampant, But Not Unnoticed A new report from HypeAuditor shows that nearly a quarter of Instagram influencer followers are suspicious accounts. Posted on October 1, 2020 by Steven Lai - News Consumers Find Influencer Content More Relatable Than A Brand’s Advertising A new report from Takumi found that marketers are allocating a greater proportion of their resources to influencer marketing compared with a year ago. Posted on September 25, 2020 by Steven Lai - News Report: 41 Percent Of Brands Have Expanded Their Dedicated Influencer Marketing Teams A new report from Tribe Dynamics shows 65 percent of brands have compensated more influencers over the past year. Posted on September 18, 2020 by Steven Lai - News The Massive Reach Of YouTube Gaming Influencers Two of the top five YouTube channels with the most subscribers worldwide are gaming-related, giving marketers a chance to reach a massive audience. Posted on September 11, 2020 by Steven Lai - News Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing Among US makeup shoppers ages 18–34, 44 percent say influencers affect their purchase decisions. Posted on September 3, 2020 by Steven Lai - News TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August A roundup of the most noteworthy influencer marketing news of the week. Posted on August 14, 2020 by Steven Lai - News For B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than Periodic Ones A new report shows 60 percent of B2B marketers who implement ongoing influencer programs are very successful vs. just 5 percent who run periodic ones. Posted on August 7, 2020 by Steven Lai - News Influencers Open Up About A Potential TikTok Ban And Instagram Reels Launch TikTok stars worry that a potential ban in the US will strip them of money and creative expression. FirstPrevious567 8 91011Last
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