128 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on October 8, 2021 by Steven Lai - News Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life Traackr research shares how brands are expanding influencer collabs and strategy via data diversity, top to mid-funnel engagement and brand values Posted on September 29, 2021 by Steven Lai - News 76% Of Instagram Influencers Are Burying #Ad Labels In Posts Only 5 percent of the posts Awin analyzed included the disclosure label at the beginning of a post. Posted on September 22, 2021 by Steven Lai - News American Eagle Unveils Influencer Program For Student-Athletes (And More) This week in influencer updates, Chipotle, American Eagle and Disney kick off new influencer initiatives. Posted on September 3, 2021 by Steven Lai - News Are You Adequately Compensating Your Influencers? A new study shows 69.5 percent of influencers prefer a combination of free product and cash compensation. Posted on August 20, 2021 by Steven Lai - News New Research Illuminates Popularity Of The ‘Everyday Influencer’ Bazaarvoice, Inc. research assesses the role of influencers and the demands for authenticity and transparency that consumers have of them. Posted on August 12, 2021 by Steven Lai - News White House Partners With Influencers To Encourage Vaccinations The White House has partnered with a group of influencers to reach unvaccinated and misinformed citizens through YouTube, Instagram and TikTok. Posted on August 6, 2021 by Steven Lai - News The Growing Power Of TikTok’s Micro-Communities How micro-communities are evolving TikTok beyond a purely entertainment platform. Posted on July 22, 2021 by Steven Lai - News Influencer Marketing Spending To Reach $3.69 Billion This Year Emarketer research shows influencer marketing spending will surpass $4 billion in 2022. Posted on July 16, 2021 by Steven Lai - News Report: Measuring Influencer Return On Investment A new report shows marketers are struggling to obtain campaign data from influencers directly despite that being their most-used method to track ROI. Posted on July 8, 2021 by Steven Lai - News Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations According to a new report from Kyra, Gen Z are looking to TikTok influencers for product recommendations and YouTube influencers for beauty content. FirstPrevious234 5 678Last
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