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ION’s Guide to TwitchCon 2024
Whether you’re attending TwitchCon for the first time or returning, TwitchCon 2024 in San Diego is set to be an action-packed weekend filled with gaming, entertainment, and community-building. From September 20-22, streamers, fans, and brands will gather at the San Diego Convention Center for three days of panels, gaming competitions, meet-and-greets, and exciting after-hours events. This guide covers everything you… Read more »
‘Game Change’: The New Rules of Brand Engagement at SXSW 2025
The panel “Game Change: The New Rules of Brand Engagement” at SXSW 2025 brought together marketing leaders to discuss how brands are rewriting their playbooks for the digital, socially-driven era. Moderated by Digiday’s Kristina Monllos, the panel featured Han Wen, Chief Digital Marketing Officer for L’Oréal USA, and Josh Feldman, Chief Marketing Officer for NBCUniversal’s Advertising & Partnerships division. Throughout the conversation,… Read more »
Street Fighter 6 Launch Event
Fandom dominated last week’s vibey Street Fighter 6 launch event at Academy LA. With cosplayers in fight mode, a 2v2 street art battle thanks to Secret Walls and multiple arcade cabinets giving attendees their first chance to play Street Fighter 6, the community showed up in a big way. We even had a special appearance… Read more »
Call of Duty Warzone Mobile (Activision)
We pulled out all the stops with our latest influencer discovery and creative ideation project for Activision and Call of Duty Warzone Mobile, creating collaborative spots with luminaries like Mike Tyson, Deebo Samuel, Nyjah Huston, Rayna Vallandingham, Tiesto, Austin Ware, and Chef Rush. Thanks to Activision for their support throughout the campaign and dedication to best-in-class… Read more »
Matthew Grimalda
Senior Manager, with over 16+ years of experience in the entertainment and marketing industries for clients like EA, Ubisoft, Wendy’s, Bumble, Jose Cuervo, CAPCOM, Turtle Beach, and Amazon Fire TV. He successfully crafted and executed a launch party for the release of Street Fighter 6 in just 6 weeks thanks to his expertise in influencer… Read more »
Karol G x Fortnite Festival Teaser Trailer
“As a video game fan, I’ve always admired ‘Fortnite’s’ incredible universe. This partnership offered us the opportunity to create something unique – an immersive experience my fans would love, while sharing my music with an audience that may not be familiar with me.” – Karol G Fortnite officially entered ‘Bichota Season’ last year for Fortnite… Read more »
Influencers Take Center Stage in Ayzenberg’s Squid Game: Unleashed Campaign
Netflix Games captured the attention of the game industry’s biggest names—as well as a record-breaking 154 million people live streaming the event from home—during The Game Awards with a unique segment takeover featuring The Front Man, the imposing masked overseer from Netflix’s Squid Game series. The reason? To announce the launch of Squid Game: Unleashed, a party royale mobile game… Read more »
Kachina Xu
Sr. Manager with 4+ years experience managing influencer campaigns for top tech and gaming clients like Intel, Bethesda, NetEase, and Universal Destinations. She excels at fostering cross-functional collaboration with a process-forward and people-centric approach, ensuring campaigns align seamlessly with brand goals. She managed Intel’s influencer efforts on-site at the Paris Olympic Games 2024. Favorite Epic… Read more »
