![[ion]](https://ionco.wpenginepowered.com/wp-content/themes/ion/assets/images/ion-logo-white.svg){kind=logo}
Here’s Why Instagram Is Worth The Investment
A picture is worth a thousand words, and 300 million Instagram users check out the photo-sharing platform every day. It’s been a busy year for the Facebook-owned social network, taking a page out of Snapchat’s playbook to introduce Instagram Stories. While these disappearing posts are still finding their groove, the platform has become a new home… Read more »
Influencers May ‘See More’ Thanks To Instagram Stories
Instagram has unveiled some new Stories features that are designed to compete with Vine and Snapchat’s brief-but-entertaining video platforms. While Vine may have gone the way of the dodo, Snapchat has rebranded itself as a camera company and doesn’t plan on going anywhere but up. This puts the pressure on Instagram to attract more brands… Read more »
Watch This: The Rise And Power Of Influencer Livestreaming
Pew Research estimates that 72 percent of Americans own a smart phone. The rising popularity, sophistication and ease of use have granted social media influencers the opportunity to share updates from anywhere—leading to a major growth in the livestreaming phenomenon. Fans “stream” to live broadcasts for fear of missing out and the opportunity to interact in real-time with someone they… Read more »
Influencers Say Final Goodbye To Vine
Imitation may be the sincerest form of flattery, but it can also overshadow and overtake the original. Such is the case with Vine, the six-second video platform that served as a launch pad for so many influencers. Twitter announced on Thursday that after its crazy, three-year ride, they will be discontinuing the mobile app sometime in the… Read more »
Sharing Facebook News The Influencer Way
Ah, the Facebook News Feed. While it remains a lucrative platform for reaching an audience, it’s gone through more changes than an awkward teenager in recent years. In an attempt to make its News Feed more relevant to users, Facebook is not only cracking down on click-bait, but prioritizing personal posts over sponsored ones. This… Read more »
Facebook Doubles Down On Value For Advertisers
Facebook is doubling down on ensuring value for its publishers, advertisers and everyone in between. Despite recent metrics setbacks, the social media leader is poised to deliver content in as valuable a way as possible, which translates to good news for those who market on the platform. Last week, the company announced that users can stream Facebook… Read more »
How YouTube Is Catering To Influencers More Than Ever
YouTube has long been known for reviews and how-to videos but, in recent years, their creators have become full-blown celebrities, making the network a prime destination for branded content. In fact, a recent study found that teenagers use the video-sharing network more than regular social networks. With ever-changing advertising rules and FTC crack-downs, YouTube wants influencers to know… Read more »
YouTube Beauty Video Views Up 65 Percent Year Over Year
Lifestyle brands and YouTube have a “beautiful” relationship, with a highly influential creator community that is constantly diversifying. According to a new study by Pixability, beauty video views have increased 65 percent year over year—with the top influencer, Zoella attracting over 10 million subscribers. Pixability found that of the 200 most-viewed beauty videos on YouTube, 86 percent… Read more »
Teens Use YouTube More Than Social Networks
We may never understand the mind of teenagers, but at least we have some idea of what they’re looking at online—mostly YouTube. The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities and a whopping 9 out of 10 said they use YouTube. The video… Read more »
Twitter’s New Character Limits Favor Audiences Over Brands
You’ve probably heard by now that Twitter status updates no longer count photos, videos, GIFs, polls and quote tweets toward the 140 character limit. While the social media maven may have relaxed its limit to allow for more expressive posts, brands may be surprised to learn that these new rules don’t apply to promoted tweets. There is a workaround (posting… Read more »