SpruKits Time-Lapse Video | Bandai
Watching a model being built in real time is pretty much like watching paint dry, but watching people move at the speed of caffeinated hummingbirds is fun. Hence the inspiration for time-lapse YouTube videos for our favorite snap-together model kits, SprüKits. Partnering with model-kit-enthusiast influencers, we showcased the ease and enjoyability of assembling your own… Read more »
APB Reloaded Trailer | GamersFirst
[a]list games and GamersFirst present “Be All You Can’t Be,” an action-packed video trailer for APB Reloaded. Shot on location in downtown LA, this cinematic extravaganza takes us inside the dangerous world of San Paro, where the streets are over-run with Criminals and Enforcers. This never-ending war is the perfect place for epic shootouts, murderous… Read more »
Guild Wars 2 Live Stream | ArenaNet
When you make a big announcement, you want a big audience. So we activated the perfect mix of online influencers to help maximize tune-ins for the Guild Wars 2 expansion announcement during Twitch’s live stream event. Since these influencers were also GW2 super fans, they knew exactly what current (and lapsed) players wanted, using their… Read more »
Sonic Boom & Smosh Games Influencer Video | SEGA
When it comes to social media, it’s all about authenticity. Sometimes, that means shaky, hand-held footage and on-the-fly editing is the best bet for documenting an inside look at a legendary game company’s headquarters. Working with our friends at Smosh, we invited Sonic fans to join a San Francisco scavenger hunt that ended with a… Read more »
Sonic Boom & Screen Team Influencer Video | SEGA
Sonic the Hedgehog isn’t just the hero of a classic video game; he’s a bright blue thread in the fabric of pop culture. So when Sega updated the franchise with Sonic Boom, we amped up awareness and excitement by partnering with Screen Team to create a real-life, free-style, parkour adventure video. With Screen Team influencers… Read more »
5 Influencer Marketing Stories For Your Reading List
As the summer heats up even more, so are the stories about influencer marketing. Whether it’s discussion of compelling results from campaigns that include social media creators or the FTC stepping up their enforcement of disclosure rules, the ION roundup of influencer marketing stories will keep you informed. Ensuring Your Influencer Marketing Plays By FTC… Read more »
YouTube May Finally Be A Full Social Network
YouTube is said to be defending its turf in the social media land grab that has dominated release announcements in 2016, according to a report from Venture Beat. It’s been a brutal year for the social platforms. Facebook’s double-down on live video took a bite out of Snapchat and Vine. Snapchat lost some of its soul to… Read more »
Twitter Now Supporting the Influencer Economy
Twitter wants to help social media celebrities make more money from content posted on the microblogging platform. On their blog, Twitter announced plans to join Facebook and YouTube by introducing easier monetization tools for influencers using their platform for video or even regular tweets. While Facebook opted to pay millions to top influencers to produce content… Read more »
Content Marketing World 2016 Talks Influencers
Cleveland is alive with the biggest names in Content Marketing this week. The annual Content Marketing World show, hosted by the Content Marketing Institute, has drawn over 3,500 marketers to the Midwest to discuss best practices for marketing in a world of ad-blockers, fragmented audiences, and too much content in general. While these folks still produce a… Read more »
YouTube Community Helps Creators Engage With Subscribers
YouTube Community is here and it builds out the video-sharing platform in the way Venture Beat reported last month. The new tab helps creators share non-video content with their subscribers right on their channel page. The new Community tab was developed in collaboration with and from feedback provided by many of YouTube’s top influencers. While technically in… Read more »