Report: One of Google Ads’ Biggest Customers Shifting To Facebook
The battle between social and search shifted with the announcement that one of Google’s biggest advertising clients is diverting budget to Facebook because of its effectiveness. Priceline, the top online travel agency, has long been leveling 80 percent or more of their $1.9 billion dollar annual marketing budget into Google search. But that is changing… Read more »
VidCon 2016: Middle Class Influencers Are More Effective
Brands are starting to realize that influencer marketing is more effective when they work with ‘middle-class’ social media creators. Industry experts agreed on that point during a Vidcon 2016 panel titled “Working with Hundreds – Or Even Thousands – Of Digital Influencers at Scale.” Moderated by Tubefilter founder Joshua Cohen, the Industry track panel featured longtime influencer… Read more »
Snapchat Memories Will Mean Better Influencer Marketing
Snapchat has grown to 150 million daily users on the strength of its FOMO-driven soul but a new feature may alter the DNA of the platform forever. The aptly-named “Memories” lets Snapchat users repost and save Snaps and Stories they create on the app. This is a massive change for the Ghost, which was founded on… Read more »
Social Media Creators Are More Influential Than Celebrities
Social media creators, not celebrities, shape our culture and set trends, says the largest living generation of consumers. Think With Google’s new study highlights this fact based on analysis from a number of studies they commissioned with various research houses, including Nielsen, Visible Measures and Ipsos Connect. The 75 million member strong generation we call millennials trust and relate to social media… Read more »
5 Influencer Marketing Stories You Need To Read
The year of Influencer Marketing continues to gain momentum. More than 84 percent of marketers are now tapping into this effective strategy to develop quality, authentic content marketing with built-in distribution. As a result, more digital ink than ever is flowing about how savvy marketers are using influence to get around ad-blockers and build relationships… Read more »
3 Debunked Myths About Influencer Marketing
Exceptional ROI is among the many reasons why 86 percent of brands are now including influence in their marketing strategy. A recent poll shows that brands are gaining between 6.50 and 20.00 in return for each dollar they spend. Moreover, the customers being obtained are considered higher in quality than those acquired through other means. Yet some brands are… Read more »
Tumblr’s New Ads Offer Bloggers A Way To Make Money
Tumblr is expanding its advertising offerings in a way that could help grow their revenue and give the platform’s bloggers a source of their own. News of this expansion comes just days after its parent company, Yahoo, was sold to Verizon for $4.8 billion dollars. While the platform has offered native ads through Yahoo’s Gemini system and… Read more »
How To Ensure Your Influencer Marketing Plays By FTC Rules
The FTC is again increasing enforcement of disclosure rules for influencer marketing, per a report on Bloomberg. Last year, the government laid out and heavily promoted updated influencer marketing rules it is now using to judge whether social media creators who feature products are sufficiently clear about their relationship to the brand involved. Even as news continues to… Read more »
World of Warplanes – RocketJump Influencer Campaign | Wargaming.net
Wargaming is taking the world by storm by bringing gamers the greatest war machines of the 20th century. To help fuel their World of Warplanes franchise with new game installs, we enlisted famed YouTube filmmakers Freddie Wong and Clinton Jones to create original content with a classic, red-blooded, fighter pilot vibe, featuring the high-flying influencers… Read more »