Influencer Orchestration Network

influence marketing

Do Microinfluencers Really Work? Brands (And Results) Say Yes

Do Microinfluencers Really Work? Brands (And Results) Say Yes

It may seem counter-intuitive, but brands are finding power in thinking small.
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What Google’s AI Offerings Mean For Influence Marketers

What Google’s AI Offerings Mean For Influence Marketers

AI is letting marketers unlock the value in Big Data to gain insight, not just to market based on demographics.
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F8: Potential For Influence Marketing With Facebook Camera Effects

F8: Potential For Influence Marketing With Facebook Camera Effects

Facebook injects a bit of creativity into its new app camera, and influencers should fit in nicely.
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Oprah And The Future Of Influence Marketing On Amazon Echo

Oprah And The Future Of Influence Marketing On Amazon Echo

AI searches are paving the way for celebrity and expert replies as told in their own voice
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Gunnar Optiks President Takes Us Behind ‘The Movement’

Gunnar Optiks President Takes Us Behind ‘The Movement’

Popular with gamers, Gunnar has set its amber sites on other professionals with the help of top influencers.
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Instagram Influencer Marketing Could Reach $2 Billion By 2019

Instagram Influencer Marketing Could Reach $2 Billion By 2019

Facebook's photo-sharing site is preferred by creators and brands alike, and the trend won't be slowing down anytime soon.
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YouTube Stars Hit The ‘Fastlane’ In New Mobile Game

YouTube Stars Hit The ‘Fastlane’ In New Mobile Game

"Involving influencers during development gives us a better chance of understanding why they think the game would be interesting for their audience."
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Pagani, ‘Gear.Club’ And YouTube Stars Unveiled A $2.5M New Car

Pagani, ‘Gear.Club’ And YouTube Stars Unveiled A $2.5M New Car

Eden Games had to act fast to pull off a dream campaign with hundreds of moving parts
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The Snapchat Exodus: Why The Platform’s Biggest Creators Are Leaving

The Snapchat Exodus: Why The Platform’s Biggest Creators Are Leaving

Authenticity intentions may be good, but Snapchat's lack of analytics and influencer tools have become a problem for creators
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Lookin’ Good: Influence Marketing The Spectacles Way

Lookin’ Good: Influence Marketing The Spectacles Way

Who wouldn't want to step into the life of his/her favorite celebrity for a few seconds?
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