Influencer Orchestration Network

PewDiePie Introduces His Own Multichannel Network

The biggest YouTuber around has announced plans to launch his own MCN with many of his influencer friends and backing from Maker Studios.

PewDiePie has already made a name for himself on YouTube, including the highly popular videos on his own channel, as well as cross-over projects, like his recently introduced YouTube Red series where he gets scared silly. But for those that wanted more of the superstar to go around, he’s about to get his own network.

Per this report from Variety, Disney’s Maker Studios has made a deal with PewDiePie (real name: Felix Kjellberg) to introduce a new entertainment network called Revelmode. He’ll be featured in a number of programs on the channel, which will also feature specials on game development, philanthropic programs, commercial partnerships and merchandise, alongside video content produced by the star and his cohorts.

“We’re thrilled to be doubling down with Felix,” Courtney Holt, executive VP and head of Maker Studios, said in a statement. “He is an amazing talent, a great partner and the pulse of millennial pop culture. We firmly believe in his vision for Revelmode and his chosen creators — we can’t wait to see the possibilities ahead.”

“I started as a gaming and digital-content fan long before making this a profession,” Kjellberg said in a statement. “The idea of Revelmode was built from my own experiences and will aim to bring together an Avengers-like talent squad to work and grow a business together.”

Content creation for Revelmode will include “one-off videos to original series to gamey games to animatoons, music, clothes, charity drives, and more — really anything that’s awesome in the eyes of the fans,” said the YouTube star. It will also be raising money for charity, including Save the Children.

The channel should have no trouble drawing an audience, since its creators, including PewDiePie, already have more than 100 million followers across various social channels.

ION Talent Group Director Steven Lai spoke about the collaboration, stating, “Revelmode symbolizes the next phase of the MCN (multi-channel network). The first wave of the MCN space revolved around the titans of the industry owning all the power and making huge talent land grabs — with the goal of accruing large quantity of views to demonstrate size to potential advertisers and investors.

“With MCNs falling under the weight of maintaining thousands of relationships, creators have realized that business opportunities, through progressive companies like ION, exist outside of the MCN ecosystem. With less reliance on the MCNs to deliver valuable opportunities, the market is shifting towards smaller boutique MCNs and creator-owned MCNs (similar to Seananners and Syndicate’s JetPak) who can provide very specific strategic recommendations and value adds to each of their selected creators.

“I’m curious to see how wide Revelmode casts the talent net and how they plan to approach the business differently than their parent network, Maker.”

We certainly wish PewDiePie and company the best of luck on the new venture.