129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on July 22, 2021 by Steven Lai - News Influencer Marketing Spending To Reach $3.69 Billion This Year Emarketer research shows influencer marketing spending will surpass $4 billion in 2022. Posted on August 6, 2021 by Steven Lai - News The Growing Power Of TikTok’s Micro-Communities How micro-communities are evolving TikTok beyond a purely entertainment platform. Posted on August 12, 2021 by Steven Lai - News White House Partners With Influencers To Encourage Vaccinations The White House has partnered with a group of influencers to reach unvaccinated and misinformed citizens through YouTube, Instagram and TikTok. Posted on August 20, 2021 by Steven Lai - News New Research Illuminates Popularity Of The ‘Everyday Influencer’ Bazaarvoice, Inc. research assesses the role of influencers and the demands for authenticity and transparency that consumers have of them. Posted on September 3, 2021 by Steven Lai - News Are You Adequately Compensating Your Influencers? A new study shows 69.5 percent of influencers prefer a combination of free product and cash compensation. Posted on September 22, 2021 by Steven Lai - News American Eagle Unveils Influencer Program For Student-Athletes (And More) This week in influencer updates, Chipotle, American Eagle and Disney kick off new influencer initiatives. Posted on September 29, 2021 by Steven Lai - News 76% Of Instagram Influencers Are Burying #Ad Labels In Posts Only 5 percent of the posts Awin analyzed included the disclosure label at the beginning of a post. Posted on October 8, 2021 by Steven Lai - News Brands Are Expanding Influencer Partnerships To Drive Sales, Highlight Sustainability And Bring Values To Life Traackr research shares how brands are expanding influencer collabs and strategy via data diversity, top to mid-funnel engagement and brand values Posted on October 13, 2021 by Steven Lai - News Ensuring You Get What You Pay For With Beauty Influencers Tubular research shows the vast majority of beauty content users watch and engage with are created by influencers rather than brands Posted on October 21, 2021 by Steven Lai - News TikTok’s New “Discover List” Spotlights Top Creators TikTok says it took a “community-driven” approach to select creators for its list, which includes the likes of Bella Poarch and Jalaiah Harmon FirstPrevious678 9 101112Last