123 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on August 12, 2021 by Steven Lai - News White House Partners With Influencers To Encourage Vaccinations The White House has partnered with a group of influencers to reach unvaccinated and misinformed citizens through YouTube, Instagram and TikTok. Posted on August 6, 2021 by Steven Lai - News The Growing Power Of TikTok’s Micro-Communities How micro-communities are evolving TikTok beyond a purely entertainment platform. Posted on July 22, 2021 by Steven Lai - News Influencer Marketing Spending To Reach $3.69 Billion This Year Emarketer research shows influencer marketing spending will surpass $4 billion in 2022. Posted on July 16, 2021 by Steven Lai - News Report: Measuring Influencer Return On Investment A new report shows marketers are struggling to obtain campaign data from influencers directly despite that being their most-used method to track ROI. Posted on July 8, 2021 by Steven Lai - News Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations According to a new report from Kyra, Gen Z are looking to TikTok influencers for product recommendations and YouTube influencers for beauty content. Posted on July 1, 2021 by Steven Lai - News 82% Of Consumers Are More Inclined To Buy Products That Influencers Promote According to GRIN’s latest report, consumer trust in influencers partially relies on transparency around sponsored posts. Posted on June 25, 2021 by Steven Lai - News Influencers Are Craving A Deeper Connection With Brands AspireIQ’s ‘State of Influencer Marketing 2021’ report sheds light on influencers’ expectations of brands around social causes and pay rates. Posted on June 21, 2021 by Steven Lai - News New Report Shows Brands Aren’t Tapping Into The Full Potential Of TikTok Influencers Social Publi’s latest report reveals global marketer and influencer sentiment and usage of TikTok for influencer marketing. Posted on June 14, 2021 by Steven Lai - News Instagram Announces Affiliate Program, Among Other New Creator Monetization Tools Facebook CEO Mark Zuckerberg opened Instagram’s first virtual Creator Week announcing new creator shops and a native affiliate program. Posted on June 4, 2021 by Steven Lai - News The Cost Of Fraud For Influencers And Advertisers HypeAuditor’s first Fraud Report shows fake influencers and inauthentic engagement could be costing advertisers up to $800 million each year. FirstPrevious234 5 678Last
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