129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on January 28, 2022 by Steven Lai - News Creator Burnout Is Real. A New Report Uncovers Why Imposter syndrome, cancel culture, follower count. A Vibely report reveals why creators are losing steam. Posted on February 3, 2022 by Steven Lai - News On Instagram, Beauty Nano-Influencers Saw The Highest Average Engagement Rate The study found TikTok earned the highest average ER for makeup and haircare while Instagram showed the highest ER for fragrance and skincare. Posted on February 11, 2022 by Steven Lai - News Triller, Walmart And NYX Pro Makeup Announce Black Creator Initiative The Black History Month initiative will provide brand deals to over 200 creators part of Triller’s “Assembly of Black Creators” Posted on February 23, 2022 by Steven Lai - News 77% Of Marketers Will Have A Dedicated Influencer Marketing Budget In 2022 New research shows the creator economy has grown to $104.2 billion, reflecting a growth trajectory on par with the gig economy. Posted on March 4, 2022 by Steven Lai - News Meta And Rolling Stone Announce Creator Event Series The partners’ first Creator House will debut at SXSW and will feature dedicated activations with Reels, Meta hardware and photo sets. Posted on March 11, 2022 by Steven Lai - News 48% Of Brands Spent $100,000 Or More On Influencer Marketing Annually Key findings from Tribe Dynamics’ 2021 annual brand and influencer surveys and predictions for the creator economy in 2022. Posted on March 18, 2022 by Steven Lai - News TikTok Reigns Supreme 2021 ended with TikTok reigning supreme once again as the most downloaded app across the globe for the second year in a row. Posted on March 23, 2022 by Steven Lai - News 56% Of People Have Purchased A Product After Seeing An Influencer Use It For consumers ages 18-29 and 30-33, influencer posts outweigh TV ads, paid social ads, banner ads, magazine ads and radio ads. Posted on April 1, 2022 by Steven Lai - News 35% Of People Have Bought A Product Or Service Promoted By A Virtual Influencer A new survey from Influencer Marketing Factory reveals users’ experiences and opinions of virtual influencers. Posted on April 8, 2022 by Steven Lai - News Spotify Influencers Are On The Rise Though an unexpected choice, Spotify is emerging as the latest platform brands are leveraging for influencer marketing. FirstPrevious78910 11 1213