
Here’s Why Snapchat Is Worth The Investment
With 10 billion daily video views and an entirely new suite of product features, there’s no stopping the power of Snapchat in 2017. The Ghost has undergone a lot of big changes over the last year from re-branding itself as a camera company to offering targeted marketing, mid-roll ads and a big Stories update offering more control for its… Read more »

Here’s Why Facebook Is Worth The Investment
With 1.7 billion users, Facebook continues to be a top player in the world of social media, despite a few metric-counting mishaps. Despite the bumps in the road, Facebook has made a number of significant updates that add tremendous value to marketers both for ad spend and organic reach. While Facebook continues to prioritize updates from friends… Read more »

Here’s Why Pinterest Is Worth The Investment
While Pinterest may not yet attract the massive user base of Facebook, the idea-sharing network shouldn’t be ignored. In just five years, Pinterest has become the third most popular social network in the United States, just behind Twitter and Facebook. The company still counts just about 100 million users, 85 percent of whom are female. Pinterest reports that… Read more »

How Brands Are Snuggling Up To Petfluencers
Pets + influencers = petfluencers, adorable animal celebrities that earn more money than a lot of humans by socializing products with their huge audiences. While animal stars are a natural fit for the $11 billion pet industry, it turns out they also make great “spokes-pets” for everything from airlines to men’s fashion. Are pets the right way… Read more »

New Pinterest Lens Could Add Influence To Inspiration
In just five years, Pinterest has become the third most popular social network in the United States, just behind Twitter and Facebook. Pinterest sets itself apart from other social networks by not really being one, per say, but rather a search engine that lets you discover with your eyes rather than your keyboard. This idea is evolving with… Read more »

Author Ryan Williams On The Importance Of Collaboration
Ryan Williams, author of The Influencer Economy, knows a thing or two about brands and online influence. With over 12 years in marketing, business and entertainment, Williams and his team launched Disney’s social media and analytics division. After that, he worked as a marketing executive for Machinima, one of the largest millennial YouTube communities in the world that was… Read more »

Lookin’ Good: Influence Marketing The Spectacles Way
Snapchat Spectacles are quite literally changing the social game as we know it. The simple act of walking in someone else’s shoes for 10 seconds achieves a level of authenticity that has marketers running for the nearest Spectacles Bot. Now that consumers can buy Spectacles online, wider access means more opportunities for creators and of course,… Read more »

The Snapchat Exodus: Why The Platform’s Biggest Creators Are Leaving
Snap, Inc. wants to maintain an authentic means of communication among friends and followers, but refusing to create relationships with its top users may come back to haunt “the ghost” just days after its successful-but-not-blockbuster IPO. Top social media creators don’t become influencers overnight, with very few exceptions—online fame comes through hard work and building an… Read more »

Scopely Gets ‘Influential’ With ‘The Walking Dead: Road To Survival’ Marketing
The Walking Dead franchise is very much alive and well, although we can’t always say the same for its characters. Fans of the gory comic-book-series-turned-TV-show-phenomenon keep the adventure alive thanks to Scopley’s mobile RPG title, The Walking Dead: Road to Survival, which is updated to reflect developments on the show. Scopely’s latest and largest update—a… Read more »

Pagani, ‘Gear.Club’ And YouTube Stars Unveiled A $2.5M New Car
Gear.Club is a free-to-play game for Apple TV, iOS and Android that offers high-speed races with realistic 3D graphics. When the game launched for mobile devices in October, Eden Games CMO Pascal Clarysse wanted to do something big involving internet creators and, of course, cars. What they got was a high-speed marketing ride for the record books. “We… Read more »