Millennials and Gen Z: Stop Clogging Social With Ads
Millennials and Gen Z are rejecting traditional brand posts in social feeds but they trust endorsements from influencers and online communities, according to a new poll. In a study released by Harris Interactive, conducted in conjunction with Lithium Technologies, 74 percent of digital natives dislike being targeted by brands in their social feeds but they trust their networks, communities and influencers far more… Read more »
Google Sets Advertising Standards To Help Combat Ad Blocking
Ad blocking software is on the rise worldwide and one of the key companies in the world of online advertising is getting into the conflict over it. Google is now trying to set standard to find a way for content creators, advertisers and audiences to get along. The economic impact of this technology is massive.… Read more »
Recommendations From Influencers Rival That Of Friends
Social media influencers are becoming an even more effective way for brands to connect with their audiences, according to a new study. This research, which comes to us from analytics company Annalect and Twitter, shows that our trust in suggestions from the people on social media is similar whether they are friends or just personalities we decided… Read more »
Vine Influencers Move On To Snapchat and Facebook
Vine losing its hold on audiences has been news ever since the company was acquired by Twitter a few years ago. The story got much starker now as the Wall Street Journal and others report that Vine creators and brands are moving on to greener pastures on Snapchat, Facebook and YouTube. In fact, Digiday claims that half of… Read more »
Influencer Marketing Is Not What You Think It Is – It’s Much Better
Marketing news sites and blogs have been lighting up in the last couple of weeks with a discussion about influencer marketing being “over” not long after many outlets declared that 2016 was the year when it would really hit its stride. With over 75 percent of brands engaging in this forward-thinking strategy, it was inevitable that some people would… Read more »
Did Chewbacca Mom Expand The Audience For Influencer Marketing
Unboxing videos hit a new record and may just have gone mainstream earlier this month. We have a Texas mother who was shopping at the Kohl’s clearance rack to thank for it. A certain Wookiee and an almost forty year-old movie franchise had something to do with it, too. However this happened, Chewbacca Mom’s Facebook… Read more »
Mary Meeker’s Internet Trends Report Supports Influencer Marketing
Influencer marketing got a boost from Mary Meeker’s voluminous Internet Trends Report last week. Buried among the thousands of details about how we use the Internet was a clear message that advertising needs to evolve in order to be successful in a mobile-first, video, image and voice-driven future. Meeker succinctly notes that online video advertising… Read more »
Why You Want Snapchat Influencers In Your Campaign
Snapchat, the fast-growing network that will outgrow its rivals this year according to eMarketer, has been making it easier for publishers to post to the ghost. The youth-oriented social/chat mashup has not done the same for advertisers, who are struggling to work within the loose limitations on branded content. Brands are finding far more traction working with influencers on the… Read more »
Will Microsoft’s LinkedIn Focus On B2B Influencer Marketing?
With Microsoft’s $26.2 billion dollar acquisition of LinkedIn announced by marketing ninjas on Monday morning, many are talking about the synergies to be gained from the company’s largest-ever deal. While LinkedIn’s stock price has suffered this year due to earnings reports that didn’t meet Wall Street’s expectations, Microsoft clearly saw past that and realized that, in… Read more »
5 Influencer Marketing Stories You Don’t Want To Miss
Summertime is here and mid-year marketing campaigns are in full swing. Before you head to Vidcon this week and calculate the engagement level of your latest campaign, here are 5 influencer marketing stories that you should definitely read before heading to the beach. Unlocking Influencer Marketing ION’s Take: Yahoo just released a report on how brands… Read more »