Waffle is Samsung’s Collaborative New Social Network
Samsung is getting into social with a collaborative new platform they call Waffle, which rolled out at the annual South by Southwest 2016 event in Austin. Creative interaction is the main vision for Waffle, which makes it easy for users to work together on content they post and develop as a group. The app gets its name… Read more »
5 Influencer Marketing Stories You Need To See
While the results from your Q1 campaigns are starting to take form, there’s still time to optimize your influencer marketing plan for 2016. Check out ION’s roundup of the top Influencer Marketing stories this week to catch up on the latest news on the collaborations between brands and their ideal social media creators. Lord & Taylor’s… Read more »
Social Media Creators Dominate Most Influential People On The Internet List
While Kanye West, JK Rowling and Donald Trump occupy spaces on Time Magazine’s second annual list of the 30 Most Influential People on the Internet, social media creators from YouTube, Snapchat and Instagram fill most of the slots. The presence of PewDiePie, Pinterest Queen Joy Cho and DJ Khaled should come as no surprise since we’re talking about influence in the online… Read more »
Michelle Phan Expands Her Media Empire With New Web Comic
YouTube Beauty Queen Michelle Phan, a previous [a]list summit speaker and an early creator involved in Influencer Marketing, has already conquered the world of beauty products and now seems to be setting her sights on dominating web comic books. Already famous for her how-to makeup tutorials, trend reports and monthly subscription service for beauty products, Phan has been pushing further… Read more »
Snapchat Gains Marketing Measurement Power From New Hires
Despite the onslaught of new options like Peach, Waffle, and Wanelo, the hottest social property remains on Snapchat. Brand interest in connecting with its Gen Z and Millennial users certainly isn’t disappearing like the content posted on the app, especially now that the platform is taking action to help marketers track what happens in its… Read more »
Top 5 Awesome Influencer Marketing Stories This Week
Spring has officially sprung and as smart marketers look to close out the first quarter of 2016, ION is here with a curated list of the top Influencer Marketing stories this week. In our roundup, you’ll find updates about key social media platforms, details on new developments and some news about influential content creators. Influencer… Read more »
‘Day of Doom’ Teams Up Influencers With Pro Athletes
Innovative influencer marketing often comes from the video game industry and Bethesda Softworks‘ Day of Doom is a perfect example. Their campaign to promote the new edition of the classic first-person shooter is peopled with celebrities that blur the line between traditional and social media influencers. Doom’s new incarnation is one of the most eagerly anticipated titles of the year but… Read more »
What Brands Need To Know About Snapchat’s Big Update
Snapchat has a reputation for being a fast innovator. That reputation just got stronger with the introduction of Chat 2.0. Yet a couple of other changes might be more immediately meaningful to brands looking to connect with the platform’s over 100 million daily users. Just a week after hiring new executives that suggested a focus on… Read more »
5 Important Influencer Marketing Stories You Need To Read
Changes in the influencer marketing industry are happening faster than updates to social network privacy policies. To keep you on top of the news you need to see, ION has compiled our regular digest of the top influencer marketing stories from the last week. In our roundup, you’ll find updates about key social media platforms, details on… Read more »