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Influencer Marketing on Video: A Quick View
If a picture is worth a thousand words, is a video worth a million megabytes? It certainly feels that way as video consumption just keeps growing aggressively. According to Cisco, video made up 64 percent of U.S. data consumption in 2014 and it will blow up to 85 percent by 2019. This enormous growth only… Read more »
3 Reasons Brands Use Influencer Marketing for Black Friday
Black Friday is upon us. While people are planning their turkey and side dishes, many are also gearing up for a lot of shopping this weekend. While most would not be surprised to hear that Black Friday online sales are predicted to reach $2.7 billion, it’s also fascinating to learn that 64 percent of in-store… Read more »
Using Influencer Marketing for a Successful Product Launch
Electronic Arts’ splashy debut of the much-anticipated Star Wars: Battlefront included elements of an influencer marketing campaign alongside traditional media buys. The game’s first week of sales is ongoing in the U.S. but it’s topping charts around the world and the social media campaign to raise awareness about the new game included a combination of… Read more »
How Hospitality and Travel Brands Make Influencer Marketing Work
The hospitality industry is at a crossroads. With Airbnb turning more people into innkeepers, huge shifts to mobile purchases of digital travel and consolidation like the just-announced Marriott-Starwood deal, hospitality brands are still finding the best way to build lasting relationships with customers that go far beyond reward programs and spam email blasts. The best… Read more »
YouTube’s New Legal Support for Creators is Good for Influencer Marketing
YouTubers got unexpected but very welcome support for their creativity this week when the Google-owned site announced financial support to help defend unjust copyright takedown requests leveled against creators. The video-sharing site is offering up to $1 million per case to cover legal fees if they feel the request doesn’t have merit. Up until now,… Read more »
Snapchat’s Unique Marketing Tools Offer Brands New Opportunities
Even in an era where social media is an integral part of most marketing campaigns, Snapchat is kind of an odd bird. Part social, part texting and all Generation Y and Z, Snapchat initially confounded many above a certain age with its quirky user interface and vanishing content. Yet the explosive growth of the platform made marketers persevere and,… Read more »
How Will YouTube Red Change Influencer Marketing
Whenever a free service adds a paid option, everyone involved is going to get concerned. YouTube’s introduction of a paid subscription option called YouTube Red has shook the world of online video with creators, brands, and viewers all worried about what the $9.99 a month ad-free service will mean for them. YouTube certainly did very… Read more »
Can Social Media Influencers Increase Viewers for Traditional TV Shows?
Influencer marketing may be the shot in the arm that The Amazing Race needs. Entering its 28th season, the reality series has seen a decline in ratings over the past few years. In fact, last season it saw its worst numbers yet, with an average of just 7.49 million viewers tuning in for a show… Read more »
Influencer Marketing Brings the PSA to Vine
When the Partnership for Drug-Free Kids was deciding how to effectively promote their “Who Controls You” campaign, they were definitely thinking about influence and how it impacted their target audience of teens. The campaign, launched as part of their Above the Influence program, has a simple goal of helping kids make better choices in situations where peer pressure… Read more »