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The sandwich brand explains the importance of strategy and establishing meaningful relationships with its influencers.

A subscription program is now available for Affiliates to help reach their community goals.

"Involving influencers during development gives us a better chance of understanding why they think the game would be interesting for their audience."

Eden Games had to act fast to pull off a dream campaign with hundreds of moving parts

War: what is it good for? Absolutely a ton of influence marketing.

Authenticity intentions may be good, but Snapchat's lack of analytics and influencer tools have become a problem for creators

How to turn the next great idea into a success story with the help of I.C.E.—Influencers, Collaborators and Everyone else.