Ayzenberg Earned Media Value Index

Are a new look and eCommerce options enough to compete against larger social platforms?

Popular doesn't always mean the best; see how this social media giant's earned media value REALLY stacks up

The disappearing message app has huge reach and new advertising options, but does the earned media value of Snapchat stack up?

The original video-sharing site has huge reach and sophisticated advertising options, but does the earned media value of YouTube stack up?

Influencers love Facebook and Instagram, and their marketing options just got more creative.

With high engagement and a growing user base, Instagram's earned media value is rising, especially when it comes to comments.

Instagram's new features are useful for everyone but they also open particular new avenues for influencer marketing on the platform.

Celebrity marketing is on the rise, but who should represent your brand?

ION brings you a curated roundup of the latest news stories about Influencer Marketing from the best sources around the web.

The fast-growing social/messaging mashup gets serious about providing real measurement options for brands.