Ayzenberg’s Original Content Group is a powerful new weapon in the agency’s communications arsenal. By pushing the envelope of emerging and non-traditional methods for creating branded entertainment, Original Content can amplify the signal strength of forward-thinking brands.
This reel demonstrates how Original Content turns brands into entertainment properties by engaging viewers and establishing appeal that lasts long after the marketing message has ended.
As you’ll see, Original Content produces and streams live events, shepherds and develops the creation of content from emerging talent pools, and essentially expands brand storytelling far beyond the :30.
Original Content engages existing communities as it breaks through the clutter to speak to the uninitiated and resistant in an authentic and compelling new voice.