With Datarithm – we have advanced analytics at our fingertips. Primary and diagnostic KPIs are ingested and visualized in a real-time custom ION dashboard to provide 100% transparency on content creator campaign health. The real-time data informs the ongoing optimization of our efforts.
We also understand that different campaigns and industries require tailored approaches.
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Effective measurement attribution tactics are the bedrock of successful advertising campaigns. Our approach is grounded in a diverse set of attribution models, including last click, first click, linear, time decay, algorithmic, and custom models.
Our versatility in attribution models allows us to provide clients with a holistic view of customer journeys.
Questions advanced analytics and media mix modeling can answer:
- What percentage of my marketing budget should I allocate to different channels?
- How are outside factors (e.g., changes in relative price, shifts in consumer confidence or swings in share of voice) altering my marketing effectiveness?
- How effective is my digital marketing at driving in-store sales?
- What is the overall return on investment for my marketing activities?
- How should my marketing spend vary by market?
- Which of my marketing activities are most important for building my brand, and which are most important to directly drive sales?
- How do I invest in a brand in a way that focuses on tangible benefits to raise engagement across the customer journey?