For over 20 years, Eric Ayzenberg has been a key player in shaping the direction of brand storytelling in social, digital and influencer marketing, creating innovative media communication solutions for some of the biggest names in the video game, consumer software, toy, theatrical and consumer electronic businesses.
He began his career in New York, mastering his craft with stints at ABC, NBC and R/GA. In 1987, he moved to Los Angeles to join Chiat/Day as an art director. In 1993, he founded Ayzenberg Group with the vision of building an agency operating on the cutting edge of web-based technology. As a pioneer in creating strategy and advertising for interactive entertainment companies, Eric led the way in Internet-based innovation for his agency and his clients.
In 1997, Ayzenberg Group became one of the first agencies to create its own website and extranet. That same year, it developed some of the first portals for video game clients. In the years that followed, the agency created result-driven, award-winning online, broadcast and print advertising as well as media solutions, websites and mobile applications for a wide range of companies and brands. Among them were Electronic Arts, Disney, Mattel, Microsoft, Sony, Warner Bros. and Xbox.
Over the course of the past two decades, Ayzenberg has grown to be one of the largest independent advertising agencies on the US west coast. Continuing the spirit of innovation that has fostered his company’s success, Eric launched the agency’s Social Media and Mobile Division in 2007 and the Original Entertainment Content group in 2010.
Since then, Eric has continued to build a fully connected agency, integrating decades of deep creative brand management expertise with the growing influence marketing media marketplace. With the 2011 launch of ION, the Influencer Orchestration Network, Ayzenberg Group now also offers the power of a proprietary tech stack with discovery tools and fully managed service for every social media platform.