Using a combination of influencers’ social graph data, together with the best talent managers in the business, we have created a data and social science-based platform which powers the discovery and matching of your brand with its ideal influencer counterparts.
Our Brand Soulmates™ technology allows us to discover the best influencers for your brand within all 6 audience tiers of content creators. We are currently activating 400K-plus influencers worldwide across every social media channel.
Drawing upon 20-plus years of brand management, we’ve used our deep expertise to create an optimized matching platform for brands and influencers. We apply hundreds of data attributes to identify dozens of parallels to personify your brand’s story in order to match it with your brand’s ideal influencers and their audiences. Brand Soulmates™ is then used to apply this data to establish this grouping of unique Brand Parallels™ that determine the best matching results. And that’s just the beginning.
Our talent managers tightly verify all the results, starting with an assessment of marketing goals you’ve established for your brand to produce a creative brief with the purpose of allowing influencers to speak in their native voices to their audiences.
By on-boarding influencers who already sync perfectly with your brand and its unique attributes, we make the process into a highly positive “first date” right from the beginning. We leverage Brand Soulmates™ in combination with our superior talent management to optimize influencers’ creative executions, timing, and opportunities so that they can become one of the perfect influencer matches for your brand. We then activate these influencers to create compelling content that meets your marketing objectives.
With a single-digit “divorce rate,” our team’s overriding goal is to create successful “marriages” for your brand daily, with influencers who can create and share your brand stories, ideally not just as one-off projects but for the life of the brand.