Influencer Orchestration Network

Steven Lai

Vice President, Talent & Strategy

Steven Lai has been at the forefront of Influencer Marketing since the strategy’s inception. As a longtime talent manager working with topflight brands like Adidas, Microsoft, Amazon and more, he’s brought creators together with brands that share common goals and values. As a talent manager at Machinima, he led efforts on enterprise activations and partnerships, working closing with the biggest influencers in the industry to create authentic content to drive meaningful engagement for Fortune 1000 brands.