123 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on February 11, 2022 by Steven Lai - News Triller, Walmart And NYX Pro Makeup Announce Black Creator Initiative The Black History Month initiative will provide brand deals to over 200 creators part of Triller’s “Assembly of Black Creators” Posted on February 3, 2022 by Steven Lai - News On Instagram, Beauty Nano-Influencers Saw The Highest Average Engagement Rate The study found TikTok earned the highest average ER for makeup and haircare while Instagram showed the highest ER for fragrance and skincare. Posted on January 28, 2022 by Steven Lai - News Creator Burnout Is Real. A New Report Uncovers Why Imposter syndrome, cancel culture, follower count. A Vibely report reveals why creators are losing steam. Posted on January 20, 2022 by Steven Lai - News Influencers Are Leading The Way Into Virtual Worlds IZEA research shows influencers are interested in creating media and making purchases in the metaverse. Posted on January 13, 2022 by Steven Lai - News Partnering With TikTok Creators Boosts Brand Recall, Video View Rates And Engagement TikTok-specific ads created in partnership with creators saw a 27 percent higher ad recall as well as longer view rates. Posted on December 16, 2021 by Steven Lai - News 5 Influencer Marketing Predictions For 2022 HypeAuditor chief executive officer Alexander Frolov on his 2022 influencer marketing predictions. Posted on December 9, 2021 by Steven Lai - News MSL Study Finds Racial Pay Gap In Influencer Marketing The influencer marketing pay gap observed overshadows gaps in other industries such as education, business and media. Posted on December 2, 2021 by Steven Lai - News Influencer Marketing Trends To Watch In 2022 Unisex marketing, ambassador programs, strategic partner selection and more 2022 influencer marketing trends brands should know. Posted on November 29, 2021 by Steven Lai - News What Western Luxury Brands Risk When Partnering With Chinese Influencers A dispute between L’Oreal and China’s top livestream shopping hosts reminds brands to make up for mistakes swiftly to maintain consumer loyalty. Posted on November 18, 2021 by Steven Lai - News Why Toy Marketers Are Betting Big On Influencers For The Holidays Some toy companies are shifting dollars AWAY from TV and big-box placement to social media to reach kids and tweens this 2021 holiday season. Previous12 3 4567Last
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