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Why Ubisoft Used Influencer Marketing To Promote The Division
For the first time, Ubisoft has tapped into the creative talents and audiences of three YouTube influencers to create a 30-minute short film that tells the back stories of four Division agents for the upcoming action game, Tom Clancy’s The Division. The game publisher worked with RocketJump and devinsupertramp to develop Agent Origins, which was produced by Corridor Digital.… Read more »
Amanda Cerny Aspires To Be More Than Just ‘Internet Famous’
Amanda Cerny has amassed a huge global social media following across Vine (4.6 million), Facebook (4.2 million), Instagram (4.2 million) and Twitter (419,000). The former Playboy Playmate is starring in the new feature film from Maker Studios and Lakeshore Entertainment’s Off the Dock, Internet Famous, which is a parody of social media stardom featuring top influencers… Read more »
Seriously Launches Social Media Treasure Hunt For ‘Best Fiends’
Mobile startup Seriously’s first game, Best Fiends, has been a success out of the gate. Since launching in October 2014, the game has 2 million daily active players and over 40 million downloads, according to Andrew Stalbow, co-founder and CEO of Seriously. “We’re really focusing on the U.S. audience and influencers are a core part… Read more »