
Finding The Perfect Influencer Goes Beyond Whitelisting
Marketers spent $570 million on influencer marketing on Instagram alone last year, according to eMarketer. While they say you have to spend money to make money, how do you find the perfect match for your brand’s image, campaign and future marketing needs? Whitelisting—the act of pre-screening and approving—is a practice some brands are considering as they… Read more »

Do Microinfluencers Really Work? Brands (And Results) Say Yes
Microinfluencers are the epitome of “quality over quantity”—allowing brands to reach a very niche, but highly-engaged audience. It may seem counterproductive to aim for a smaller audience, but in many cases, brands have found strength in smaller, more effective numbers. Opinions vary across the marketing industry as to what constitutes a microinfluencer, but most can… Read more »

Snapchat Continues To Invest In Location-Based Marketing Tools
For young consumers, Snapchat is the place to be, and Snap wants to tap into that influence by telling them where to go next. Ever since the company introduced geofilters in 2014, Snap has been determined to create a symbiotic relationship between places, brands and people. Snap stole the show at Cannes Lions last week… Read more »

How Twitch’s New Subscription Tier Benefits Brands And Streamers
Video streaming platform Twitch has become a community not only for gamers but for fans of art, music, film and television, too. The Amazon-acquired site hosts over two million unique streamers and offers dedicated content creators several ways to monetize their efforts. Twitch extended its subscription program to Affiliates—previously reserved only for Partners—last week to… Read more »

Snapchat Is Sending Mixed Messages To Creators
Snapchat reaches 41 percent of all 18-to-34-year-olds in the United States and has been called the most important social network for teens. So why are some of its most popular users leaving? Because Snap doesn’t care if they do—at least that’s what one popular creator on the platform is saying. Sarah Peretz’s Snapchat art has earned her… Read more »

15 New Influencer Marketing Stats For Summer 2017
The year may be half over, but it’s not too late to increase your commitment to the strategy of influencer marketing. The practice of partnering with social media creators is more than a marketing trend—it’s a proven method of speaking to audiences who are already interested in what you have to offer. Working with influencers—the right… Read more »

Is Amazon Spark A Friend Or Foe To Brands?
Structured like a social network, Amazon Spark is designed for product discovery and recommendations, similar to Pinterest or Instagram. While still in its infancy, the app feature—by its very design—is catered to influencer marketing but it is designed to allow Amazon to hold all the cards. Amazon Spark is already in the Amazon iOS app,… Read more »

LaCroix Sparkles With Millennials Thanks To Influencer Marketing
It’s brightly colored, a star on social media and all the cool kids are buying it. We’re not talking about the latest fashion trend, although Edina Monsoon would proudly wear it. It’s the hippest sparkling water around, sweetie. It’s LaCroix. Once the go-to drink for Midwestern moms, LaCroix has been around for decades, but become… Read more »

Instagram And Snapchat Battle It Out For Millennial Affection
The battle for millennial attention rages on between Snapchat and its biggest rival Instagram—and it appears Snapchat is on the ropes. In the US, 34 percent of consumers between the ages of 18-to-34 said they used Instagram daily, compared with 28 percent for Snapchat. The poll by CivicScience also found that 43 percent of respondents… Read more »

Facebook Encourages Influencer Marketing With New Tools
Facebook has introduced new tools to further encourage influencer marketing on the platform. These new features are designed with collaboration in mind, from post creation to amplification. Brands are now able to boost a sponsored post as soon as it appears on the creator’s page. In the past, the only way to do this was… Read more »