Retail Influencer Marketing Will Continue To Grow in 2016
Whether targeting online or in-store shoppers, influencer marketing is starting to resonate with retailers according to a new report from eMarketer. In some ways, influencer marketing is really a natural outgrowth of traditional word-of-mouth marketing with the friend at work or person next door being augmented by online voices that have become trusted sources for… Read more »
Is Blab the Next Awesome Influencer Marketing Tool?
While the live-streaming craze started big-time with the launch of Meerkat earlier this year and built further with Twitter’s Periscope, marketers are starting to see how multi-stream app Blab can be used for collaborative content beyond just a single stream done by an individual. While some great influencer marketing campaigns have been launched with Periscope… Read more »
Is Twitter’s Big Gaming Play About Influencer Marketing?
A key hire shows that the short-form social masters at Twitter are getting more heavily into electronic gaming. With the addition of Rodrigo Velloso, who was most recently YouTube’s director of gaming content, the 140-character platform shows it is getting serious about the gaming industry. It’s no surprised that Twitter would want to dip into… Read more »
3 Influencer Marketing Mistakes to Avoid in 2016
The end of year predictions are in and one thing is clear: influencer marketing and the social media channels where it happens continue to be on the rise. From the Augere study earlier this year that showed 84 percent of marketers would use influencer marketing in the next year to marketing gurus like Jay Baer… Read more »
Star Wars: The Force is Strong with Social Media and Influencer Marketing
Today marks the opening day of Star Wars: The Force Awakens and even people living under a rock know it. Disney/Lucasfilm has unleashed an unprecedented marketing campaign that made the previous efforts to promote stories set in a galaxy far, far away look like child’s play. Yet, as the potential audience for these films has… Read more »
Seriously Uses Real-Time Influencer Marketing on Periscope
Gamemaker Seriously is bringing a real-time element to their promotion of the hit mobile game Best Fiends. For all 24 hours of Dec.15, top Periscope influencers will feature the game on their live streams. Best Fiends is one of the first brands and the first mobile game ever to partner with Periscope influencers for a campaign.… Read more »
Capcom Follows up Successful Video Series with Influencer Talent
Game publisher Capcom is working with Multi-Channel Network Machinima again to promote a new installment in their long-running video game series. The project is a follow-up to a 12-episode Street Fighter video series last year that promoted the previous game in the line. The new live-action series is called Street Fighter: Resurrection and it will premiere… Read more »
Influencer Marketing Tips from MST3K’s Big Kickstarter Campaign
Using crowdfunding to bring back cult television shows isn’t new but the geeks and robots involved in Mystery Science Theater 3000 (MST3K) are taking it to a new level with the help of influencers. The wacky cable television show is coming back with the help of around 5 million dollars in crowdfunded cash on Kickstarter… Read more »
Uncool But Popular: Brands Can Still Reach Teens On Facebook
Despite its bad rap as the social network where your mom hangs out, teens are still using Facebook more heavily than the majority of networks they find “cool” and that could affect where content and influencer marketing campaigns are launched in 2016. Analyst firm Forrester released a new study that shows only 65 percent of… Read more »
Is Kanvas the Right Streaming Platform for Influencer Marketing?
(photo credit: Guess) While live-streaming apps started garnering national attention earlier this year with Meerkat’s debut at the SXSW conference, Twitter’s Periscope has dominated the space. With instant access to Twitter followers and more corporate muscle, Periscope quickly grabbed the headlines and added users but not all brands have signed on right away. That could… Read more »