ION Ranks the Top 10 Stop Motion Viners
Vine is truly a social media channel where the short visual format invites a unique kind of creativity. With just seconds on a video loop to make an impression, the best Viners out there have turned that limitation into inspiration for their content and the in-app discovery tools make it easier than ever for users… Read more »
Is Podcasting the Next Format for Great Influencer Marketing?
Podcasting is finally having its moment more than a decade after the format got a name. The much-discussed and litigated about format was originally a way to broadcast audio content intended for listening on an iPod. While it became popular with commuters as an alternative to traditional radio, podcasting remained a fairly obscure way to… Read more »
New Report Reveals Details About Millennial Viewing Habits
by Eric Burgess – @erburgess Millennials watch more video than any other US age group and they aren’t just watching social video. According to research from TiVo, Millennials actually watch more television shows than anything else. Where they are actually watching those television shows, however, will benefit brands working in influencer marketing. More than nine in ten Millennials… Read more »
3 Influencer Marketing Trends at CES 2016
by Eric Burgess – @erburgess The Consumer Electronics Show is in full swing and it’s no surprise that we’re seeing influencer marketing pushed to the next level to help brands connect with the estimated 170 thousand attendees. With innovation the order of the day for wearables, robots and household electronics, we’re seeing new ideas about how to get… Read more »
Is Snapchat’s Defunct Lens Store an Opportunity for Brands?
Snapchat is closing its Lens Store on January 8 after just a couple of months of operation despite selling tens of thousands of them to its users each day, according to the company’s support page. The company says that removing individual sales of lenses at 99 cents a piece to Snapchat users will allow them… Read more »
What the FTC’s New Native Ad Policy Means For Influencer Marketing
Late last month, the Federal Trade Commission released updated guidance on disclosures regarding native ads and clarity on how it will police what it views as content designed to deceive consumers. This updated policy statement is more detailed than in the past and such guidelines are clearly needed since publisher disclosure of native ads is… Read more »
What Do Twitter’s Conversational Ads Mean for Influencer Marketing
Twitter may be turning influencer marketing on its head with today’s introduction of Conversational Ads, which provides easy-to-use tools so any Twitter user can share brand messages with their followers. Conversational Ads builds on previous Twitter marketing tools that help brands expand the reach of their marketing messages. The company describes the tool as a means… Read more »
New Online Video Report Suggests More Influencer Marketing in 2016
Statistics about online video viewing habits in a new report help show why influencer marketing is growing so quickly. Limelight’s “The State of Online Video” report provides illuminating details about how the public, and Millennials in particular, view and respond to online video. Importantly, it shows how quickly viewers will abandon videos if they don’t… Read more »
11 Essential Stats for Influencer Marketing in 2016
As we wind up the year, the indications couldn’t be clearer about influencer marketing. 2016 will see more brands exploring how they can work with social media creators as part of their regular marketing budget, while those that have already seen amazing results will expand what they do. If you’re still trying to determine how much to… Read more »
Why Now Is Primetime for Brands on Instagram
(Photo credit: Instagram) Faster than you can hashtag #adsofinstagram, the ads have come to Instagram in a big way. The 400 million Instagrammers who use the photo-sharing app are now seeing what Twitter and Facebook users have been experiencing for a while – carefully placed yet properly denoted ads promoted to their feed more often… Read more »