Influencers Come Together To Help American Red Cross Share a PSA
The American Red Cross has turned to influencers in social media, alongside some traditional celebrities, to launch a home fire awareness campaign called 2Steps2Minutes. The program’s goal is to save people from this danger that claims more lives in this country than hurricanes, tornadoes and floods together. The video portion of the campaign is drawing… Read more »
YouTuber Freddie Wong’s RocketJump Scares Up New Sci-Fi Series for Hulu
YouTube sensations RocketJump, who have worked with brands like Taco Bell and AT&T in the past, is launching a new series called Dimension 404 to appear on studio-owned Hulu. RocketJump, founded in 2010 by Freddie Wong, Matthew Arnold and Desmond Dolly. Their shows, including the wildly successful Video Game High School, have led them to… Read more »
Twitch’s 2015 Numbers Amaze, Top YouTube on Average Views
While YouTube should not be afraid yet, Twitch had an exceptionally good 2015 with impressive statistics they touted in their annual retrospective. The Amazon-owned streaming platform did not obsess about comparing their statistics to YouTube, a company that last year packaged their gaming streams as YouTube Gaming, but it did note that Twitch viewers watched… Read more »
YouTube Red’s Netflix Strategy Is Powered By Influencers
YouTube Red’s ambitions to take on Netflix are clearer than ever with the imminent launch of their original content slate on February 10th. Their new shows and films feature some of the biggest YouTubers around and will test whether fans are willing to pay for their content. When the $9.99 a month service launched late… Read more »
Super Bowl 50: Influencer Marketing Roundup
In some ways, Super Bowl advertising feels like the opposite of Influencer Marketing. After all, the messages are generally broad and aimed at appealing to the largest possible audience. That makes sense because these ads are being broadcast to over a hundred million Americans. They are also seen on a traditional media format where impressions are… Read more »
Twitch Co-Founder Justin Kan Thinks You Belong On Snapchat
Twitch co-founder Justin Kan is bringing back his groundbreaking 24-7 “life-stream” channel but he’s moving it over to Snapchat. Justin.tv was launched back in 2007 as a personal webcast he created with a webcam attached to a hat that he wore almost all of the time. His live streaming eventually led to Twitch, the video… Read more »
ION Ranks the Top 10 Spanish Speaking YouTubers
YouTube is available in 76 languages but let’s start with our second one for an ION Top 10. Spanish is one of the more popular languages spoken in videos on YouTube so we’ve rounded up the Top 10 Spanish Speaking YouTubers. The list includes a cross-section of video creators that cover lifestyle, humor, vlogs, how-to… Read more »
Twitch Partners with Totino’s to Power an Interactive Super Bowl Campaign
Whether you love football or not, the Super Bowl ads are still usually entertaining. Totino’s pizza rolls and video game streaming platform Twitch have hatched an idea up the ante in both the interactivity and the fun factor. Their “Bucking Couch Bowl” sounds like a blast even if you don’t care whether Denver or Carolina take… Read more »
Beauty and Fashion Brands Need Influencers to Succeed on YouTube
Organic growth for fashion and beauty brands on YouTube has become tougher without advertising and amplification, according to new numbers from L2’s Fashion: Video Report. According to the report, brands struggle to build interest in their videos without promoting them and are seeing far less interest in product campaigns compared to ‘brand building’ videos. The… Read more »
Andrew Graham’s Seen the Future of Influencer Marketing and it’s Amazing
The end of 2015 saw plenty of online predictions that this year would be the year when Influencer Marketing goes mainstream in a big way. The cultural change in how celebrity endorsements work and their effectiveness is old news for people like Andrew Graham, co-founder of Heard Well and manager of such Internet sensations as… Read more »