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Hot Pockets Steps Up Its Game With Influencer Partnerships

Hot Pockets Steps Up Its Game With Influencer Partnerships

The sandwich brand explains the importance of strategy and establishing meaningful relationships with its influencers.
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LaCroix Sparkles With Millennials Thanks To Influencer Marketing

LaCroix Sparkles With Millennials Thanks To Influencer Marketing

LaCroix partners with influencers of all sizes to associate the flavored sparkling water with healthy choices, relaxation and having fun.
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Chevy Uses Personality Insights To Connect With Customers

Chevy Uses Personality Insights To Connect With Customers

The campaign aims at driving awareness for Chevy across global markets under the tagline “Find New Roads.”
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Influencers Say Final Goodbye To Vine

Influencers Say Final Goodbye To Vine

Twitter announces plans to discontinue Vine and influencers mourn . . . for a minute
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YouTube Beauty Video Views Up 65 Percent Year Over Year

YouTube Beauty Video Views Up 65 Percent Year Over Year

Influencer videos receive significantly more engagement than those by official brands.
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Twitter’s New Character Limits Favor Audiences Over Brands

Twitter’s New Character Limits Favor Audiences Over Brands

The new rules don't apply to promoted tweets, creating a double standard for brands vs creators
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Where Do Influencers Fit Into Your Social Media Budget?

Where Do Influencers Fit Into Your Social Media Budget?

With social media marketing on the rise, brands want influencers to "like" their products
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Twitter Now Supporting the Influencer Economy

Twitter Now Supporting the Influencer Economy

Twitter joins YouTube and Facebook in supporting the business model for influencers by simplifying monetization of their content.
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Amanda Cerny Aspires To Be More Than Just ‘Internet Famous’

Amanda Cerny Aspires To Be More Than Just ‘Internet Famous’

The social media influencer discusses her first feature film, top social media platforms and doing influencer marketing the right way.
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Vine Influencers Move On To Snapchat and Facebook

Vine Influencers Move On To Snapchat and Facebook

With competition coming from all sides, Vine creators shift over to where the audiences and brands can be found.
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