Snapchat

After years of neglect, can a verified emoji save influencer relations?

Jabbing with imitation and more users, Instagram has Snapchat on the ropes but it's not tapping out yet.

"Snapchat is for friends, not creators," one executive said, just after the app introduced new features that say otherwise.

Snap's latest marketing obsession is all about location, location, location.

Facebook injects a bit of creativity into its new app camera, and influencers should fit in nicely.

Authenticity intentions may be good, but Snapchat's lack of analytics and influencer tools have become a problem for creators

Who wouldn't want to step into the life of his/her favorite celebrity for a few seconds?

The disappearing message app has huge reach and new advertising options, but does the earned media value of Snapchat stack up?