Periscope

Innovation is the order of the day at CES 2016 and the social media and influencer marketing efforts are no exception.

As brands finalize marketing budgets for 2016, a quick look at some key statistics about social media and influencer marketing can help keep the focus on what's most important for campaigns in the new year.

Twenty Periscope influencers are part of an innovative 24-hour campaign to promote a hit mobile game.

Our video recap of the Top 5 Influencer Marketing Stories for the Week.