Microsoft

AI is letting marketers unlock the value in Big Data to gain insight, not just to market based on demographics.

Recent study demonstrates the power of YouTube personalities.

The world's biggest content marketing conference is starting to talk more and more about influencer marketing as a fundamental part of a content strategy.

Successful campaigns in influencer marketing are helping dispel many of the myths surrounding this effective marketing strategy.

ION has curated key articles and mid-year predictions about the world of influencer marketing to add to your summertime reading list.

Microsoft's LinkedIn acquisition could help grow the platform's engagement and encourage more influencer marketing.