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ION is a dedicated influencer agency specializing in developing powerful, lasting relationships. We are passionate about play, take pride in our deep influencer knowledge, and believe that showcasing innovative brands requires passionate storytellers. Our approach is rooted in curiosity and a deep pursuit of understanding people. By understanding audience motivations, we meet people where they… Read more »
YouTubers Like PewDiePie Can Now Dream Of Emmy Gold
Ever felt like PewDiePie, Tobuscus or Seananners really deserved an Emmy for one of their forays on YouTube? With new categories being added to the annual awards from the Academy of Television Arts and Sciences, that could actually happen this July. To recognize the quality of video content that don’t get viewed on traditional televisions, the Academy… Read more »
Facebook Makes It Easier To Love, Wow and Be Angry
Facebook has finally expanded the world of the Like. With the public introduction of Facebook Reactions, the 1.5 billion user king of social media networks just unlocked the ability of its users to offer more low-effort expressions to anything they encounter on their News Feed. There has been pressure on Mark Zuckerberg’s platform to give… Read more »
Tumblr Growth Slows As Rival Platforms Expand
Tumblr, the social-blog mashup that Yahoo purchased in 2013, is struggling to grow its reach among internet users and it isn’t expected to get any better through 2020, according to a new report from eMarketer. Per the report, the short-form blog site with social media elements is only in use by 8.7 percent of the… Read more »
Content Engagement Is Down But Influencers Can Help
The new study from TrackMaven called The Content Marketing Paradox may be frustrating for content marketing professionals that have tried hard to ‘do social’ as part of their content strategy. Despite record-breaking amounts of new content created during 2015, the report shows that engagement fell across four of the five social networks they tracked (Facebook,… Read more »
Wevr’s Transport Wants To Be The Network for Quality VR
Groundbreaking VR company Wevr has launched a new network for Virtual Reality experiences called Transport but they don’t just want to be YouTube for VR. Their goal is to provide a device-agnostic platform for high-quality VR that is curated by their team. The description does make it sound a lot like YouTube, though. Freshly funded… Read more »